Thinking about hiring an SEO expert? When looking for a local SEO agency, such as for example a Birmingham SEO agency, there are a few things that are definitely critical to check, no matter what your business type. In order to properly optimise the business’ website, no matter what type of website, from ecommerce websites like “Shopify” to a local tradesman, or crypto-currency or Forex Trading, and anything in between, you need to hire a professional who is able to deliver the very best local SEO services. A Local SEO expert is someone who has the ability to both analyse the SEO needs of your website, to score and audit it in its present state and show you where your onsite SEO is weak and how it can be improved. They will be able to implement, apply and perform all the essential tasks for providing a higher rank for your website in the search engines. While looking for a local expert for Birmingham SEO agency, here are a few things to consider.
Although the people who are fresh in the field may have a lot of new ideas for performing local and global SEO in different ways, however, it is always best to hire the one that has some experience in the field; we’d recommend to look for someone with at least 5 years of background in search engine optimisation. Because of this experience, they will be able to handle the complicated situations in an effective way that will lead to the best results.
2. A deep understanding
The next important thing to look for in an Birmingham SEO expert is the understanding they have about the three important levels of local SEO. These three levels include the technical aspects of SEO, on-page optimisation (the usual on-site optimisation techniques plus the personal flavours each agency has, or what they sometimes call ‘their secret strategies’) and off-site optimization (such as building strong and most importantly relevant backlinks from websites and businesses centered around the local community). The knowledge and experience with these three levels will make the work easy and effective.
3. Effective communication skills
The next and one of the most important things that an expert should have is the ability to communicate effectively with the people. As working on SEO will require different people working on a single goal. You need to explain them about your requirements and in return, they will explain that points you need to consider and the way you need to adopt. All this will be done only in presence of effective communication.
4. Record of market success
It is best to hire the one who has the market record of performing the local Birmingham SEO in a successful way. Although the game is easy but not everyone can get you the best results. Why take risks for your business? Make sure you are hiring the one that has expertise and success in this field.
5. Ability to understand the big picture
Performing SEO tasks requires team work. No single person can effectively work for the betterment of the business. Same is the case with the SEO expert, they need to have the abilities to work within a team. Moreover, they should also have the ability to understand the present situation of a business in a better way. If they will be able to understand the while situation in a better way, they will take decisions that are beneficial for the business.
These were the important points that should be considered while hiring an expert for Birmingham SEO. Apart from that, make sure the person you are hiring Will see these tasks through . Otherwise your Birmingham SEO marketing budget will be all for nothing.
Beware of anyone who promises you instant results. It is a false promise. SEO takes time, and work, done correctly you can dominate your area in the online world.
At Birmingham Web, we have a long history of getting our clients results. In 2016 I was featured in overseas news publications for my work with overseas clients and for getting them massive results.
To grow your business exponentially by harnessing the power of the www. then please either reach out to me on messenger, or call me directly on: 0121-405-1251 Or schedule a time for a no obligation friendly chat about your business hopes and plans and we can try to discover what will be the best way for you to get there.
Can you recall the shrunken version of a desktop site on your phone, where you have to pinch and zoom to see anything? It was likely not an optimal experience!
Because of this, back in 2015, Google rolled out a change to the search engine algorithms which now factor in a website’s mobile presence as a ranking signal. The date was aptly named Mobilegeddon. This reason alone can justify why responsive design is important!
Simply put, a website needs to be user-friendly on a smartphone.
If it is not, your brand may be losing out on leads and sales.
In fact, 40% of users have gone to a competitor’s website after a poor mobile experience.
What is a responsive website?
A responsive website changes the layout to offer an experience based on the device being used, especially ideal for mobile viewing.
A mobile responsive website includes design elements such as:
Readable text without requiring zoom
Adequate space for tap targets
No horizontal scrolling
Did you know the number of smartphone users internationally surpassed 2 billion in 2016?
Websites not optimized for all these smaller screens can experience a decline in their search engine rankings. This means that they are not getting found online.
It’s true that over 60% of searches online now come from a mobile device.
To ensure your website offers an experience tailored to handheld devices (without creating a separate app), consider why responsive design is important as a mobile solution.
First of all…what the heck is mobile responsive design and why should you care?
What is Responsive Web Design?
Responsive web design (RWD) creates a system for a single site to react to the size of a user’s device—with one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size.
The importance of responsive web design is that it offers an optimized browsing experience.
Basically, your website will look great and work well on a desktop (or laptop), a tablet, and a mobile phone’s browser.
In the past, developers built more than one site in order to accommodate different screen sizes. With the number of device types out there on the market today, this seems completely inefficient…right?
Now you can understand why responsive web design is not a shiny trend anymore, but more of a shift in the thinking behind building websites. The term was actually coined in 2010 by web designer Ethan Marcotte.
“Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.” -Ethan Marcotte
Having a mobile responsive website is not just another option—it’s a requirement!
MAS responsive web design for mobile
Benefits of Mobile Responsive Design
The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. And, the most consistent.
Website responsiveness is also a great way to refine the content on your site, making sure that people using a mobile device are only seeing the most essential information.
With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly. A site with an effective mobile experience will show up in search results above one without.
Why Responsive Design is Important for Business
Increase reach to customers and clients on smaller devices (tablets & smartphones)
A consistent experience that can increase lead generation, sales and conversions
Analytics, tracking, and reporting can all be in one place
Time and cost on-site content management is decreased
Stay ahead of the competition (even 44% of Fortune 500 companies are not mobile-ready at this time!)
Note, that there are two other methods by which to offer a mobile-friendly experience. The first is called Dynamic Serving, which uses the same URL but different HTML and CSS code.
Pages recognize the device they are viewed on, and serve up the correct code.
The second method, is a separate mobile site altogether. When users visit on a mobile device, they are sent to a different mobile-specific URL.
As long as the correct steps are taken to optimize fully for mobile users, the most useful method really depends on any given situation. Figure out which works the best for your online presence, before diving into it.
Google accounts for over 5.7 billion searches conducted on the web daily.
The Google-recommended configuration for smartphone-optimized sites is responsive web design.
Google even offers a mobile responsive test, so that you can see how easily a visitor is able to use your page on a mobile device. You simply enter a page URL and receive a score.
Google Mobile Responsive Test | Why Responsive Web Design is Important and Google Approved
SEE ALSO: 5 Most Common Web Design Mistakes to Avoid Right Now
44% of Fortune 500 companies are not mobile-ready at this time!
How to Make a Responsive Design
There are a number of things to think about when creating a responsive layout. It is a process that requires a design system and hierarchy of content across devices.
The three main components of a responsive web design include:
A fluid grid
Flexible text & images
I’ll explain each further.
A Fluid Grid
The grid is a crucial element for creating a responsive layout.
Now, grids aren’t anything new.
Web designers have used grids for building websites since the beginning. However, in the past, these grids were fixed width and didn’t lend themselves to support a fluid website layout.
A fluid grid used for responsive sites will ensure that the design is flexible and scalable. Elements will have consistent spacing, proportion, and can adjust to a specific screen-width based on percentages.
The most common screen sizes for responsive design are:
1220 px and more
960 – 1219 px
768 – 959 px
480 – 767 px
479 px and less
With a fluid grid, users will have the best experience on whatever screen they view your responsive website on.
Flexible Text & Images
The way to display text varies depending on what device a user is viewing your site on, but it should be readable no matter what. On mobile responsive websites, there is an opportunity to increase font size and line height (the spacing between each line of text) for legibility.
Flexible text and images adjust within a website layout width, according to the content hierarchy set with the CSS (stylesheet). Text can now be legible regardless of the end user’s device. With a flexible container (within the grid), text can wrap with an increase in font size on smaller devices.
Flexible images can prove to be more challenging because of load times on smaller device browsers. But these images can scale, crop, or disappear depending on what content is essential to the mobile experience.
This is code that powers the flexibility of a layout on responsive websites. Media queries specify the CSS to be applied accordingly, depending on a device’s breakpoint (for example, iPhone portrait orientation or iPad landscape orientation, etc.).
Media queries allow for multiple layouts of a design, which use the same HTML-coded web page.
There are other areas that can help define and refine responsive web design for mobile.
Take a look:
User Testing of Responsive Websites
The information about how users interact with your site is invaluable and worth investing in, to create an optimal experience for them.
There are many ways you can conduct user testing to get the most useful feedback possible.
Sites like Peek or UserTesting.com provide user testing for a small fee, or free. Unconventional methods such as in-the-wild testing and card sorting can also help discover unsuspected pain points.
Browser and Device Testing for Responsive Design
Make sure a responsive design layout is compatible with all relevant browsers and retains the integrity of your user experience & design.
Don’t rely only on dragging the browser in and out to test a responsive web design for mobile; try viewing a site on as many physical devices as you can.
You’ll be surprised at what may be uncovered from one operating system to the next.
Inspiration from Responsive Websites
As with any design project, find other responsive websites that execute responsive web design in creative ways.
This can be as simple as thinking about the following questions:
Which websites or apps do you frequently use on your mobile phone or other portable devices?
Why do you prefer one site over others that might provide similar services?
Do you prefer their mobile experience or desktop experience?
Finding answers to these questions can help you find pain points that you may have never noticed during your everyday browsing.
Responsive Website Design Examples
One of my favorite sites to check out responsive design best practices on the web is Media Queries. The site is a collection of inspirational websites using media queries and responsive web design, curated by Eivind Uggedal.
Check out some of these responsive website design examples.
The Future of Responsive Design for Mobile
We know that Google is requiring the following optimized elements for an effective mobile-friendly user experience using responsive web design:
Text that is at a readable size, without the need for zooming
Content which fits a device’s screen, without the need for horizontal scrolling
Links & buttons which are adequately spaced out, so that tapping is not difficult
Reasonable load times for pages
No use of Flash! (I’m hoping most of you are saying, “what is Flash?”)
The rise in mobile devices is only the beginning of a shift to more convenient web usage. It’s necessary to make sure your website can be viewed anywhere by your users on any device, as wearables such as smartwatches become more popular.
To get our latest t delivered straight to your inbox please enter your details below.below. Or call us on 0121-405-1251 and claim one of our special Christmas deals for a mobile responsive website design
Social media is one of the best tools to grow your online presence and to create solid brand visibility.
According to Forbes, there are 2.5 quintillion bytes of data created each day on the Internet. This is a huge amount. This number includes all the social media content uploaded on a daily basis. In this cluttered world, getting yourself noticed is no easy task.
Learn how to stand out in the crowd by following these simple five steps. In a nutshell, it’s about consistency and quality content. Let’s have a closer look at how to create the perfect social media strategy.
How To Use Social Media To Improve Your Brand Message?
1. Create visuals
Ever since human beings were able to communicate something, they did it with the help of signs, drawings, and images of all forms and sizes. People often have a stronger visual memory than any other type of memory.
A study has shown that posts with unique images obtain up to 650% more engagement than those with bare text. What’s the answer here?
Well, visuals are strong for one simple reason: in a relatively small amount of space, they incorporate one or many messages. Take this into account the next time you’re posting something on your social media accounts.
There are many tools and programs out there that can help you create the perfect visual for your brand. Either you want to do it from scratch or to have a little help from tools like Canva or Pixlr, Vectr or Smartmockups.
With similar or complementary features, these tools, or others that you’ll fall in love with, you can make your voice heard even more in the digital era. It’s all about incorporating your company values and aspirations in the visuals you create.
Let’s say you’re a start-up that has created an app that provides Instagram insights for the accounts that you manage, or the ones of your competitors. You’ve just set up your content calendar, and you plan to post twice a week news, or other exciting facts form the niche you’re in. Maybe KPIs you should track to increase your visibility or social media-related content.
Don’t do it using an academic or very hard to read and comprehend mode. Use these free tools with a simple message, a relevant background image and always use your logo (we’ll discuss later why it’s essential to add it). Keep it all nice, neat, and make sure the next time someone sees your post, to instantly think about your company.
2. Tell a story
Successful branding means being able to tell a story that will influence people’s emotions. This is why stories have been and will continue to be great ways to engage with your audience. People like to make connections and to be part of a bigger picture.
In marketing in general and in social media, in particular, storytelling has the power of making people associate the feeling they had when they read or saw the story with the brand.
Before sharing anything with the public, decide what’s the story you want to shine the light on. Also, make sure it fits your brand values.
Try to initiate stories that drive action, teach or who create a lasting bond between your customers and your brand.
For example, you’re the owner of a coffee shop; you might want to make some videos explaining the entire process of creating these unique cups of coffee.
Great idea, but do it using appealing and genuine stories. Try to do it by using your employees rather than hiring actors. They know better all the processes, and they sound a little bit more natural.
Ask your customers to tell something about your shop, ask them to take their picture in front of your coffee shop, let them be part of your story, like Starbucks does.
This way, you’ll establish a healthy and engaging relationship with your audience.
3. Grow your reputation on social media
Building and maintaining a reputation requires time and a lot of work, but it also needs dedication and setting a steady content calendar. If you’re not present on social media every day or you don’t post at all says something about you. Be in control of your brand’s reputation both online and offline.
If you want to do it right, here’s what you might want to know:
a. Create quality and reliable content
Set up a blog where you share news in your field, talk about new ideas, or write about relevant things in your niche. Be the expert that everyone searches when in need of advice or a piece of valuable information.
b. Engage with your followers on your social accounts
If you are online, people need to see that you’re there to address their curiosity. Post regularly and make sure you’re responding fast. There is the concept of real-time marketing – being out there when things happen.
c. Use the power of hashtags
These efficient tools are used on almost all big social media platforms to add topics to reach new audiences and to increase your traffic, visibility, and to build your brand presence and credibility ultimately. Learn how to use them to your advantage. Start by following the ones that interest you and add them to your digital marketing strategy, as well.
d. Always keep your promises and be real to your followers
Allow them to see that every brand has its own good or bad days. Be sincere, share challenges, but also ways to overcome them.
e. Follow influencers and collaborate with the relevant ones in your field
You can never reach all the audiences you want. But with the help of influencers, you can touch inaccessible areas.
4. Create a logo that represents you
A logo’s the first interface of your business, and it helps people recognize, remember, and better associate it with your products, goods, or services. Use it to your advantage and create one that communicates the company’s core values.
Here are a few hints on how to design the right one for your company:
a. Keep it simple
New brands sometimes come up with complex logos because they want to stand up from the competition. Though, there is something you must consider: simplicity has never failed. It sells because it’s easily remembered and assimilated by people.
b. Choose your colors wisely
A study has shown that for up to 85% of consumers, color is the strongest motivator to choose a product, and 92% of the respondents said that they put most importance on visual factors when purchasing products.
So, ultimately the colors will affect people’s emotions. Depending on what you’ll want to pass on, here is the meaning of the colors in marketing:
Red is associated with intensity, trust, love
Blue is associated with stability, faith, clarity, trust
Yellow is associated with energy, joy, freshness
Green is associated with calm, peace, nature, hope
Orange is associated with happiness, creativity, enthusiasm
Purple is associated with glamour, romanticism, power
Pink is associated with femininity, warmth, sexuality
Black is associated with boldness, luxury, mystery
Brown is associated with reliability, support c. Test many versions
When designing a logo, consider that you’ll be using it in many formats and many places. Think about how it will look like on your site, as a social media profile picture or even on a building. Try many versions and let the time pass before making a sudden decision. You’ll see them in a different light after a while.
After you’ve created the perfect logo, use it on your all social media posts. This will give a sense of unity to your content.
5. Repurpose content
Let’s face it, constantly creating content is time-consuming, and if you want to do it like a pro, you need that time. If you manage three social media platform accounts, things can become even more difficult.
Why not working smarter rather than harder? The benefits are undeniable. Instead of creating something new each time, you can reuse the old content to spice up your social media channels.
First of all, adapt the tone of voice according to every platform you are about to post on. It’s going to be all about brilliant images on Instagram, keeping its business on LinkedIn and very short and straightforward on Twitter.
Here are a few fresh ways to repurpose the content:
Transform statistic articles in infographics. Whenever we’ve presented statistics, we have to keep tabs of endless tables and hard to read and compare stuff. Try to do it the other way round: Simplify as much as possible and cut it on an appropriate infographic;
Repost evergreen blog posts. You can do it either by searching the most popular posts in the past period or by resharing the ones you think are atemporal like how-to materials;
Share your posts on other social media channels other than those you’ve posted before. But don’t forget to adapt;
Convert your webinar in video tutorials. Let’s say you hosted a webinar, and after a few months, you think you could reach an even wider audience with the information you’ve before shared.
Post insights or market research results. Share savvy data with your audience on social media.
Remember, using social media is not going to make your brand popular overnight.
By building a strong relationship with your audience, delivering the best type of content that you can, and by being recognizable, it will make your brand trustworthy in your niche.
Original arlticle from With thanks to Hot in Social Media
For more help with your Social Media Marketing check out my social media marketing checklist
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Using a social media marketing agency for your business is a definite must for any business looking to grow but for it to be effective, it must be used wisely! Hiring a Social Media Agency can be a life-saver.
Using Social Media is a MUST
Using Social Media for your business it not optional any longer it is an absolute neccessity. To use Social Media effectively however, it has to be done the right way.
Your social media marketing if done the right way, will not only strengthen your brand, it will increase your reach and the engagement of your target market.
Social media can be managed in-house, by individuals or you can hire a social media agency. If done correctly, it will strengthen the effect of your brand and can be used to expand the reach and engagement of your audience.
A Social Media Agency Creates the Right Impression
First Impressions Count!
Your presence on social media and engagement directly with your customers and future customers, makes it crucial that you create the right impression. That you are able to handle any complaints that are posted on your channels in a away that puts you in a good light for building customer trust. Handled the right way, something negative such as a complaint can be turned into a positive. Bad reviews and lack of proper responses to those reviews and complaints costs businesses thousands upon thousands every year.
A good social media agency will analyse your current social media channels and their content as well as your nearest competition. It will provide solutions so that you can in fact get ahead of your competition that is currently doing more sales than you. If you are already running Facebook ads, then it should audit your ads and plug up any holes to make your ads more cost effective. Giving you a higher return on your investment.
Armed with all the above information from extensive research the social media agency is now able to get you the best results for your money.
So many businesses will try and fail and give up with their social media marketing, unsure why it is not working, and dismissing the platforms as useless. That can be suicidal for their business. With one in 3 businesses not lasting more than five years no small business can afford to ignore soical media and the impact it has on companies revenue. If your competition is using Social Media channels effectively and you are not it gives them an unfair advantage from the get go.
Manageing social media effectively is not just about knowing and understanding how social media works. Agencies invest thousands of pounds in tools to use for their clients best interests and to get them the best results. Without these tools at a busineses disposal you will not be using Social Media to its best for increasing your bottom line.
Birmingham Web Social Media Agency
At Birmingham Web we not only gurantee results, (if we don’t get you results you pay nothing) we will increase your revenue, so that any fee you pay us will be covered byy your increased profits. Social Media Management should not be an expense but an investment you see a sizeable return on. WE provide you with measurable results ine easy to understand language so that you are able to see at a glance the results we are getting for you and it now be shrouded in uncertainty and mystery. Tranparency is key to any good working relationship, and us providing you with measurable results that you can see at a glance is a part of that.
Call us today at 0121-405-1251 or fill in our Social Media Discovery form to tell us more about your business, so that we know how best to help you and can provide effective solutions for increasing your bottom line. Our Social Media Agency is waiting to put a custom built solution in place for you.
If you see your lead costs rise for your Facebook campaigns, it may be due to a number of budget- and auction-based factors. But if your lead costs shoot up significantly, it’s worth checking to see if there’s a tracking issue. You don’t want to spend hours upon hours fixing ad campaigns and landing pages only to find you’re under-reporting leads due to a tagging issue.
First, check that your Facebook pixel is firing correctly. To do this, use the free Chrome extension Facebook Pixel Helper.
Look for a green circle with a checkmark next to any page view and event pixels, which indicates the pixel and event pixels are firing correctly. If you don’t see a checkmark at all or it’s yellow or red, you have an issue and you’ll need to do some troubleshooting.
8 Halloween Social Media Campaigns To Inspire Your Approach This Season
Looking for ideas for your Halloween campaigns? Check out these examples of successful, spooky social posts. Read More
Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand.
80% of audiences would rather watch a livestream than read a blog post
82% of audiences would rather watch a livestream than see a social media post
67% of audiences who watched a livestream bought a ticket to a similar event the next time it happened
Live videos are popular—and the trend shows us that they’re here to stay. That’s why it’s so important that your brand understands how to use Instagram Live and leverage it for your audience. Read More
Whether you lead an in-house social media marketing team or work independently, managing multiple social networks can be a real challenge. The best solution is to use a social media marketing tool designed with teams in mind, but how do you choose?
There are a lot of great tools out there that can help you streamline your marketing. These tools let you schedule and publish posts, keep an eye on incoming comments and messages, and even allow you to review analytics. With so many tools, it can be difficult to find the one that is best for you. Read More
Despite earlier predictions and fears, social media marketing is actually growing. People spend around 142 minutes a day on social media sites, which is more time than people spend checking their emails, even if it’s part of their working routine. (On average a person spends around 94 minutes a day reading their email inbox).
Social media sites are doing a fantastic job drawing their users to their sites and keep them engaged.
However, social media traffic is not easy to engage outside of the platform itself. Social media users are mostly lurkers. Unlike users who type search terms with the intention to perform an action, external links and offers interrupt the user experience. Read More..
If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think:
Merely opening a Twitter account will triple your revenue this year
You’re only one blog post away from a guest spot on Oprah
If you build it (a Facebook/LinkedIn/Tumblr page), they will come (in hordes)
Then you look around at the real world and realize that, sadly, none of this is true.
The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen. But it’s not a magic bean that grows overnight into business success. It’s a platform for real work.
The art is knowing the best places to put that work so you get results and not just a lot of annoying people who think they’re your friends. That’s what we’re going to talk about today. Read More
With a strong social media presence, you’ve got a warm audience that’s primed to click.
So it makes sense that one of the most important parts of your organic social media strategy is building and nurturing your social following (after all, if nobody knows who you are, then nobody will buy from you).
How do you do that? Here are 9 ways toboost your social media following fast—and grow your business while you’re at it. Read More..
If you would like more social media tips delivered straight to your inbox, please enter your details below. If you would like some help with your social media strategies or campaigns and would like some information then please visit our Social Media Discovery Form and fill it in, to tell us a bit about your business so what we may know how best to advise you.