Social Media Matters  | Social Media Tips for Small Business Owners

Social Media Matters | Social Media Tips for Small Business Owners

Social Media Marketing Tips

Social media and Social Media Maketing s a very important part of marketing your business on the web. In fact, it’s all but expected that your business be on social media these days. That’s a big part of what this is all about—being where your customers are.

You should create social media accounts including a Facebook page   and/or a Facebook group as well as LinkedIn and Instagram. These are the top social media sites for small business. Take a look at how other successful people in your niche are handling social media and consider emulating and brainstorming strategies based on what they’re doing successfully.

You can use social media for so many things. It’s a great way to drive traffic to your list and web properties, it’s an awesome way to build relationships, and it’s ideal for showcasing that you’re an authority in your niche—someone to watch and follow.

Sales Copy and the Power of Persuasion

Part of marketing on the web is understanding how to write web copy and the power of persuasion. The web runs on content. Since you’re in business and you’re marketing yourself online, it’s important to understand the language of marketing.

Study copywriting and persuasion. It can be as simple as grabbing a few books on Amazon, reading some of my content on how to write copy, studying and emulating (not copying) copywriters and marketers you admire. And, most importantly of all, by practicing.

Your power to write effective copy will shine through in everything you do online. Grab hold of that power to market on the web. Understand your audience and write directly to the needs, passions, and desires of your audience and you’ll do well.

Facebook Ads PPC | Paid Social Media Ads

We’ve mentioned free ways of marketing online at this point. What about running paid ads? They can be extremely effective. You can use paid ads to see how effective a squeeze page or sales page is, for example. It’s quick and easy data you can gather in hours instead of weeks or months like you’d have to wait with many free methods.

Facebook ads are particularly effective because they allow you to target your audience very narrowly. Part of this is knowing exactly who your audience is. You set your budget, figure out a way to get those who click your ad to stick around, and then have a plan about what to do with that traffic.

That’s not the only option, of course. Google Adwords ads can also be very effective. There are certainly other players in town.

Running paid ads can pay off many times over. Many web business owners shy away from paying for ads because there are so many ways to market that are easy and free.

At the same, time, there are drawbacks to those methods. Paid ads can help you save time and help you earn more money with less effort. If nothing else, paid ads are perfect to use alongside free methods like social media.

Bringing It All Together To Successfully Market Your Business

We could go on and on about marketing your business on the web. This article was designed to give you a solid overview so you can move forward to effectively market your business on the web.

It is our job to keep you informed and to be prepared. If you are starting to take your business online, keep in mind that your marketing message is important. You need to be branding yourself from the very beginning, with consistency.

We live in exciting times. It doesn’t matter whether you’re new or experienced, it doesn’t matter how much time you have or how much money you have… you can market your business on the web. The playing field is as even as it ever has been—seize this opportunity to market online and achieve your goals.

We can help your business to become an online success. Whether you are new to using social media or using Social Media marketing we can multiply your results.  If you are already using ads, we can help you plug up the holes where you are leaking money,  by doing a simple audit of your ads. We use cutting edge tools so that our customers get the most for their money and the highest return on investment. Contact us  Tell us about your business using the link below.

Social Media Discovery

Facebook Messenger – Automate Your Sales with Facebook Chat

Facebook Messenger – Automate Your Sales with Facebook Chat

Use Facebook Messenger to facilitate your sales funnel process

Regardless of whatever you do online, everything has to lead to your brand. You probably already know this. Anybody who’s done any kind of marketing online, knows that this is what they should be doing. Otherwise, they’re just wasting their time, effort, and energy. Believe me, it’s very easy to waste a lot of time online. It’s as if you’re doing a lot of things. It’s as if you’re putting in eight hours of solid work day after day, week after week, month after month.

Do you know that feeling?

Regardless of all that seeming activity and business, it turns out that you’re accomplishing very little of anything. It’s as if you are basically just responding to people, and not really doing much in terms of making your brand stand apart from your competitio

You have to understand that the Internet is very competitive. It’s a dog-eat-dog world out there, and believe me, there is no shortage of businesses and experts looking to eat your lunch. You have to take this seriously.

And unfortunately, so many marketers are seemingly just chasing their tails. They get stuck in a rut, and whatever messaging they get out, it is repetitive and basically beat dead horses. They just keep repeating the same point over and over again, and they make a lot of noise, but it’s really all a waste of time.

Do yourself a big favor. If you’re looking to unify your overall online presence, so that each and every piece of messaging you send out maximizes its effect, listen up. The best way to do this is to use Facebook chat bot. Everything you say to a call to action that leads to people seeing your profile.

How Facebook Messenger Works

Once you get people on your profile, you will be able to deliver your payload. What is your payload? Well, it used to be your website URL. I suggest you change that up. I suggest that when you call people to action, to check your profile, or to go to your website, get their eyeballs on your Facebook messenger link.

Get them to click that link so Facebook Instant messenger  would kick in, and you can then steer the conversation to where you need it to go. You can take them to different parts of the all too familiar KLT online sales funnel conversion process. Depending on the keyword query of your prospect, your bot can serve up content that familiarizes the prospect, gets them to like a class of solutions, or pushes the specific solution you’re selling.

In other words, regardless of where your prospect is in the conversion process, your bot can serve up the content that will push them along until they fully trust your brand. Talk about a quick and efficient way to build trust and credibility online. You can do this on a 247 basis! And best of all, it doesn’t cost an arm and a leg.

That’s how you play the game. That’s how you automate customer service inquiries and turn them into potential sales opportunities. To figure out how to do this, click here for the Facebook Messenger chat bot blueprint that will take your business to the next level.

All of it is automated. You can collect these people as leads and then send the out information or offers just the same as if they are on your email list.  And the really cool th ing is, these leads by the time they get onto your list from your Facebook Messenger Url, are already qualified and warm prospects.

Using Facebook chat for marketing, not only helps you make more sales by the leads already being qualified and warm, it is also a lot less time consuming and a lot cheaper than email marketing. Messenger PM’s get opened in 85% of case.  Using email marketing you are lucky to get a 20% open rate these days.

It is immediate, it speeds the process up of converting someone on your list.  It saves you time and money. And it sky rockets your conversions.

There are a few things you need to know before embarking on Facebook Instant messenger marketing.  Do it wrongly and break Facebooks terms of service in how you use it could get  your account shut down. Stay within their TOS you will have no problem using it at all.

Facebook chat bot marketing is the biggest advance in marketing since email  was in its infancy.  By being an early adopter  of Facebook messenger for your business  will put you ahead of  your competition who stick to email or older methods.  Messenger marketing is massive.

 

 If you want to know how to put a working Facebook messenger  chatbot automation system together, click here for the only Facebook messenger chatbot automation marketing cheatsheetyou will ever need.

 

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Facebook Chatbot Marketing – Why You Should Use It

Facebook Chatbot Marketing – Why You Should Use It

One Facebook chatbot can help you automate multiple potential sales paths

Facebook Messenger Marketing

This is probably one of the most exciting features of Facebook Messenger automation. A lot of online marketers think that once they use a Facebook chatbot, that it really is just a clunky linear one-on-one automated system.

Most people are under the false impression that a chatbot is simply a knowledge base that uses some sort of weak search engine algorithm to answer questions. And that is a really limiting and crippling mindset, because it doesn’t even come close to fully tapping the tremendous sales and customer support opportunities chatbots bring to the table.

This is artificial intelligence, and if you pair this with machine learning and other current technologies, you can create a customer engagement system learns over time. It’s as if the customer would think that you are reading their minds.

Facebook Chatbot

I don’t want to sound creepy, I don’t want to sound like I’m invading somebody’s privacy, but that’s how powerful, robust and truly personal Facebook chatbots can be. By truly answering people’s questions, pulling data from their profiles, and customizing the engagement, If you can really get their attention, and this can lead to more to multiple potential sales paths.

For example, if somebody’s calling regarding a particular product that you are selling, you can create a logic depending on their specific needs. And depending on the answers they give you, you can upsell them. You can get them to buy, not just the item that they are inquiring about, but additional items that people normally buy when they buy that item.

It’s as if they are surfing through Amazon and they are buying related products. The same logic applies to services. And what’s so awesome about chatbos, is they do this in the background. This doesn’t involve like a real, live human being going through all the possibilities. It’s not somebody wasting their actual time.

This is all pre-written. This works with existing logic trees based on a predictable range of needs prospects may have. Not only do you stand to make more dollars per customer engagement, but you can add more value to the relationship over time. If your customers think that they can always come back to you for the answers that they need, precisely at the time they are most in need of such answers, who do you think they will turn to?

They will go to you because they associate you with a positive experience. They associate you with getting the right information at the right time to produce the right outcomes right when they need it. It doesn’t even come close.

So do yourself a big favor, invest in a Facebook Messenger infrastructure for your business. Automate multiple potential sales paths within the same logic tree. It doesn’t take much, different questions, after all, can lead to different sales opportunities.

The worst thing that you can do is to slam the digital door in the face of your customers, and basically say to them, in so many words, that you couldn’t care less. If you want to know how to put a working Facebook messenger  chatbot automation system together, click here for the only Facebook messenger chatbot automation marketing cheatsheetyou will ever need.

You can read more about Facbook Chatbot marketing here: Automate your Sales With Facebook Messenger Marketing

 

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Social Media Marketing Checks

Social Media Marketing Checks

 

Social Media Marketing Do’s and Don’t

Lots Of Good Information About Social Media Marketing Can Be Found In The Below Article

In this day and age, many businesses are jumping on the social media bandwagon. This makes it that much more important to stand out in your marketing efforts. With so much competition out there, you want the buyers to take notice of your company. This article will provide some valuable tips that can allow you to do just that.

Whenever you’re having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It’s a quick and free way to get people to know about your promotions.

To help a new business get accustomed to social media marketing, you should start out small. Starting out small will give you the opportunity to target the customers that are looking to purchase the products you sell. You don’t want to promote your site in too many places at first because you need to know what works and what does not.

Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.

Your social media campaign will not succeed without adequate knowledge of your target market. Learn why the customers use social networking, how long they use it each day and what types of content they prefer.

The number of followers is a measurement of your success in social media marketing. Many large companies with iconic names will get followers just because people like their product. Smaller companies without the iconic names there the number of followers your company has is a direct link to how successful your social media marketing is doing.

Keep an eye on all the social marketing messages going out in the name of your business. Check them before you send them out. You do not want to overlook something embarrassing, and you want to make sure that everything you put up is of quality. It will make for much publicity, but probably not the right kind.

Be sure your website is connected to each social media profile you establish. You can always put up share links on your site so that visitors can share the content you have posted with their friends. To facilitate quick and easy sharing, include sharing buttons on each page of your website, at the end of each blog post and in the form of RSS feeds.

Gaining potential buyers can be as simple as having a live question and answer discussion on your site. This helps potential customers learn about your line of products and business services more directly. Due to the fact that it is interactive, it is also a great way to add a personal touch to your business.

Regarding retweets, acknowledge them when you do them and when they are done to you. What this means is if you like what someone tweeted, use “RT” and paste in their @name and the message. This gives them credit for the content. And, if someone retweets your content, thank them. These are simple courtesies.

You need to establish and build positive relationships with other posters on public forums. Every forum member is a potential customer, and you can build confidence and inspire future purchases by offering valuable information without the hard sell. If you post frequently, are always helpful and fill customer’s needs, you can build appropriate business relationships with them.

An important tip for successful social media market is to monitor your social media accounts regularly. Hire someone or use your own time to scan the web for mentions of your business, especially on sites such as Yelp, Twitter and Facebook. By doing this, you can respond to negative or positive reviews in an appropriate way, and perhaps offer discounts to customers who have had a bad experience. This shows customers you value their opinions and could cause them to look upon your business more favorably.

You should always update your Facebook page with a message indicating that you have written a new blog post and a link back to the blog. This will increase traffic to your blog from your friends and generate the possibility that your friends will share your link on their page as well.

It is important for you to respond to any comments that are left on your Facebook page. Make time to visit the site at least on a daily basis, since timely comments really make a difference. You want to be sure that their idea is still fresh in their mind when you do it. In return, they will appreciate your responsiveness.

Just as with other marketing campaigns, do your homework and research all the competition you will be facing in your field. There is no end to the possibilities, but this means the same logic applies to your competitors. Know what they are doing and find a way to strengthen your own SMM plan through their trial and errors.

Standing out in the world of social media means increased business coming through your door. Finding ways to stand out can be tricky though, as the competition will always be working to stay one step ahead of you. In this article, we have provided some innovative tips which will allow your business to take the lead.

If you want my secret under the hood tips only given to my subscribers please enter your details below.

You can find more practical advice for Social Media Success  <—

17 Facebook Business Page Tips

17 Facebook Business Page Tips

How to Market Your Business on Facebook 2019

You always need to know what is trending in your industry so that you can tailor your marketing strategies to suit. Facebook is used by many people and should be taken advantage of. Get started with your best marketing ever by reading the Facebook business page tips and tricks in the article below. It will teach you  how to run a Facebook page successfully.

Facebook Business Page Tips for Small Business

  1. Use Facebook Insights to improve your social media marketing campaign. Check Facebook Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your Facebook campaign, make an effort to create more interesting content for your campaign.
  2. Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer up discounts and prizes in return for having your customers like your Facebook page. Always actually send the prize or you’ll ruin your reputation.
  3. If you are especially shy, you should find a way to overcome that before you start trying to market your business. People will not clamor to do business with someone that seems to have a hard time communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
  4. Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage people to subscribe by giving something away to some of them. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
  5. Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
  6. By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so you can target both.
  7. A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.
  8. Think of a good reason why people should become a fan of you or your company. When you can answer this “why”, you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
  9. Make sure that you don’t allow your page to become a ghost town. If you don’t have anything to post, go to your page and reply to come of your users’ comments. This will give people the idea that you actually care about then as individuals and their loyalty is important to you.
  10. Don’t turn off functions that allow people to comment on the page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
  11. Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.
  12. Facebook is more effective if you use it as a connection builder, so do not use it the same way you would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of fans. People tend to be more interested in your business as a whole, and they don’t want to be feel like you are spamming them.
  13. Don’t rely too much on automation. It can be very tempting to automate your Facebook posting. More posts are better, right? That’s not always the case. People can sense an automated post, especially if all you post are links to stories from around the web. You won’t be building any sort of engagement between your audience and your brand.
  14. Understand that just because you have lots of subscribers, it doesn’t always translate to a more successful business. Try focusing on people that will buy from you. Conversion rates are what is key to measuring success.
  15. Do not be too serious on Facebook. You can be a professional and still take a light-hearted approach to things. You will get much more interaction with your followers that way, and people will also feel more like they can identify with you if you are not so stiff all the time.
  16. Don’t write off Facebook as no good if you don’t get the results you want straight away. All types of marketing require time and effort, and Facebook is no different. You have to allow for time to create a following before your efforts will reap success.
  17. Set monthly goals for the Facebook marketing campaign. You might use Facebook to launch new products, boost sales or gain a particular number of new followers. If your goals are not met, look for strategies better suited for use with social media.

Consider how Facebook can work for you. Almost everyone is on Facebook and there are many techniques for reaching these potential customers. Keep this Facebook Business page tips post  handy to get the best results possible. I hope you found this Facebook page guide, useful. Do you have any of  your own tips you have found have worked for you not included here? Share in the comments! Now you should know how to use a Facebook page to market your business.  If you still have questions then reach out to me!

Facebook business page tips

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