Hiring A Social Media Agency | Social Media Management

Hiring A Social Media Agency | Social Media Management

How A Social Media Agency Can Help You

Using a social media marketing agency for your business is a definite must for any business looking to grow but for it to be effective, it must be used wisely! Hiring a Social Media Agency can be a life-saver.

Using Social Media is a MUST

Using Social Media for your business it not optional any longer it is an absolute neccessity. To use Social Media effectively however, it has to be done the right way.

Your social media marketing if done the right way, will not only strengthen your brand, it will increase your reach and the engagement of your target market.

 

Social media can be managed in-house, by individuals or you can hire a social media agency. If done correctly, it will strengthen the effect of your brand and can be used to expand the reach and engagement of your audience.

A Social Media Agency Creates the Right Impression

First Impressions Count!

Your presence on social media and engagement directly with your customers and future customers, makes it crucial that you create the right impression. That you are able to handle any complaints that are posted on your channels in a away that puts you in a good light for building customer trust. Handled the right way, something negative such as a complaint can be turned into a positive. Bad reviews and lack of proper responses to those reviews and complaints costs businesses thousands upon thousands every year.

A good social media agency will analyse your current social media channels and their content as well as your nearest competition. It will provide solutions so that you can in fact get ahead of your competition that is currently doing more sales than you. If you are already running Facebook ads, then it should audit your ads and plug up any holes to make your ads more cost effective. Giving you a higher return on your investment.

Armed with all the above information from extensive research the social media agency is now able to get you the best results for your money.

So many businesses will try and fail and give up with their social media marketing, unsure why it is not working, and dismissing the platforms as useless. That can be suicidal for their business. With one in 3 businesses not lasting more than five years no small business can afford to ignore soical media and the impact it has on companies revenue. If your competition is using Social Media channels effectively and you are not it gives them an unfair advantage from the get go.

Manageing social media effectively is not just about knowing and understanding how social media works. Agencies invest thousands of pounds in tools to use for their clients best interests and to get them the best results. Without these tools at a busineses disposal you will not be using Social Media to its best for increasing your bottom line.

 

Birmingham Web Social Media Agency

At Birmingham Web we not only gurantee results, (if we don’t get you results you pay nothing) we will increase your revenue, so that any fee you pay us will be covered byy your increased profits. Social Media Management should not be an expense but an investment you see a sizeable return on. WE provide you with measurable results ine easy to understand language so that you are able to see at a glance the results we are getting for you and it now be shrouded in uncertainty and mystery. Tranparency is key to any good working relationship, and us providing you with measurable results that you can see at a glance is a part of that.
Call us today at 0121-405-1251 or fill in our Social Media Discovery form to tell us more about your business, so that we know how best to help you and can provide effective solutions for increasing your bottom line. Our Social Media Agency is waiting to put a custom built solution in place for you.

Clean Up With Social Media Marketing Even When You Are Broke

Clean Up With Social Media Marketing Even When You Are Broke

Are you tired of reading how other marketers are crushing it on Facebook and you are still on the starting block? You don’t have a budget so you feel at an unfair disadvantage?

The below tips should help you overcome the obstacles that are keeping you from social media success

12 Techniques For Reducing Your Ad Spend

 

 

 

 

 

 

 

If you see your lead costs rise for your Facebook campaigns, it may be due to a number of budget- and auction-based factors. But if your lead costs shoot up significantly, it’s worth checking to see if there’s a tracking issue. You don’t want to spend hours upon hours fixing ad campaigns and landing pages only to find you’re under-reporting leads due to a tagging issue.

First, check that your Facebook pixel is firing correctly. To do this, use the free Chrome extension Facebook Pixel Helper.

Look for a green circle with a checkmark next to any page view and event pixels, which indicates the pixel and event pixels are firing correctly. If you don’t see a checkmark at all or it’s yellow or red, you have an issue and you’ll need to do some troubleshooting.

8 Halloween Social Media Campaigns To Inspire Your Approach This Season

Looking for ideas for your Halloween campaigns? Check out these examples of successful, spooky social posts. Read More

 

 

 

 

How to Use Instagram Live to Engage and Grow Your Followers:

Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand.

But maybe you’re thinking, “Isn’t live streaming just a passing fad?” Well, let’s look at the numbers (Source: New York Magazine and Livestream.com):

  • 80% of audiences would rather watch a livestream than read a blog post
  • 82% of audiences would rather watch a livestream than see a social media post
  • 67% of audiences who watched a livestream bought a ticket to a similar event the next time it happened

Live videos are popular—and the trend shows us that they’re here to stay. That’s why it’s so important that your brand understands how to use Instagram Live and leverage it for your audience. Read More

5 Must Have Features You Should Look For in A Social Media Marketing Tool

Whether you lead an in-house social media marketing team or work independently, managing multiple social networks can be a real challenge. The best solution is to use a social media marketing tool designed with teams in mind, but how do you choose?

There are a lot of great tools out there that can help you streamline your marketing. These tools let you schedule and publish posts, keep an eye on incoming comments and messages, and even allow you to review analytics. With so many tools, it can be difficult to find the one that is best for you.  Read More

5 Conversion Tips to Add To Your Social Media Strategy

Despite earlier predictions and fears, social media marketing is actually growing. People spend around 142 minutes a day on social media sites, which is more time than people spend checking their emails, even if it’s part of their working routine. (On average a person spends around 94 minutes a day reading their email inbox).

Social media sites are doing a fantastic job drawing their users to their sites and keep them engaged.

However, social media traffic is not easy to engage outside of the platform itself. Social media users are mostly lurkers. Unlike users who type search terms with the intention to perform an action,  external links and offers interrupt the user experience. Read More..

Social Media Influencers: How to Find, Evaluate And Work with Social Media Influencers.

 

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing.

And later on we’ll show you why.

A couple of years ago I was training a group of marketing professionals about influencer marketing.

Their main question was how to evaluate influencers.

But… the problem was that they were working with influencers for many years.

Look:

How can you work with influencers if you can’t evaluate how much they are worth and what value they will bring to your organization?

The other problem was that they didn’t really find influencers.

The influencers found them! Read More

 

8.   The Power of Social Media

If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think:

  • Merely opening a Twitter account will triple your revenue this year
  • You’re only one blog post away from a guest spot on Oprah
  • If you build it (a Facebook/LinkedIn/Tumblr page), they will come (in hordes)

Then you look around at the real world and realize that, sadly, none of this is true.

The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen. But it’s not a magic bean that grows overnight into business success. It’s a platform for real work.

The art is knowing the best places to put that work so you get results and not just a lot of annoying people who think they’re your friends. That’s what we’re going to talk about today. Read More

Nine Types of Questions to Ask On Your Facebook Page to Get More Comments

Do readers engage with your Facebook page?

A lot of people spend time on Facebook. And as bloggers, it makes sense that we want to reach them.

Unfortunately, it’s increasingly difficult to grow your audience using Facebook – especially if you don’t have the budget to boost posts or advertise.

But you can still use Facebook effectively without spending any money.

One thing that helps a lot is to build engagement with your existing followers. This will prompt Facebook to show your posts more widely.

Why Engagement Matters So Much – And What it Looks Like

Read More

Social Media Is About Human Connection

Think about it, hundreds of thousands of new business start up each month, and nearly all of them are trying to carve their own social presences. And even if only a few are in your specific market, you’ve still got A LOT to compete against.

But having a successful social media strategy can mean the difference between your business succeeding or not.

With a strong social media presence, you’ve got a warm audience that’s primed to click.

So it makes sense that one of the most important parts of your organic social media strategy is building and nurturing your social following (after all, if nobody knows who you are, then nobody will buy from you).

How do you do that? Here are 9 ways to boost your social media following fast—and grow your business while you’re at it. Read More..

If you would like more social media tips delivered straight to your inbox, please enter your details below. If you would like some help with your social media strategies or campaigns and would like some information then please visit our Social Media Discovery Form and fill it in, to tell us a bit about your business so what we may know how best to advise you.

 

 

 

 

 

 

 

Facebook Chatbot Marketing – Why You Should Use It

Facebook Chatbot Marketing – Why You Should Use It

One Facebook chatbot can help you automate multiple potential sales paths

Facebook Messenger Marketing

This is probably one of the most exciting features of Facebook Messenger automation. A lot of online marketers think that once they use a Facebook chatbot, that it really is just a clunky linear one-on-one automated system.

Most people are under the false impression that a chatbot is simply a knowledge base that uses some sort of weak search engine algorithm to answer questions. And that is a really limiting and crippling mindset, because it doesn’t even come close to fully tapping the tremendous sales and customer support opportunities chatbots bring to the table.

This is artificial intelligence, and if you pair this with machine learning and other current technologies, you can create a customer engagement system learns over time. It’s as if the customer would think that you are reading their minds.

Facebook Chatbot

I don’t want to sound creepy, I don’t want to sound like I’m invading somebody’s privacy, but that’s how powerful, robust and truly personal Facebook chatbots can be. By truly answering people’s questions, pulling data from their profiles, and customizing the engagement, If you can really get their attention, and this can lead to more to multiple potential sales paths.

For example, if somebody’s calling regarding a particular product that you are selling, you can create a logic depending on their specific needs. And depending on the answers they give you, you can upsell them. You can get them to buy, not just the item that they are inquiring about, but additional items that people normally buy when they buy that item.

It’s as if they are surfing through Amazon and they are buying related products. The same logic applies to services. And what’s so awesome about chatbos, is they do this in the background. This doesn’t involve like a real, live human being going through all the possibilities. It’s not somebody wasting their actual time.

This is all pre-written. This works with existing logic trees based on a predictable range of needs prospects may have. Not only do you stand to make more dollars per customer engagement, but you can add more value to the relationship over time. If your customers think that they can always come back to you for the answers that they need, precisely at the time they are most in need of such answers, who do you think they will turn to?

They will go to you because they associate you with a positive experience. They associate you with getting the right information at the right time to produce the right outcomes right when they need it. It doesn’t even come close.

So do yourself a big favor, invest in a Facebook Messenger infrastructure for your business. Automate multiple potential sales paths within the same logic tree. It doesn’t take much, different questions, after all, can lead to different sales opportunities.

The worst thing that you can do is to slam the digital door in the face of your customers, and basically say to them, in so many words, that you couldn’t care less. If you want to know how to put a working Facebook messenger  chatbot automation system together, click here for the only Facebook messenger chatbot automation marketing cheatsheetyou will ever need.

You can read more about Facbook Chatbot marketing here: Automate your Sales With Facebook Messenger Marketing

 

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Social Media Marketing Checks

Social Media Marketing Checks

 

Social Media Marketing Do’s and Don’t

Lots Of Good Information About Social Media Marketing Can Be Found In The Below Article

In this day and age, many businesses are jumping on the social media bandwagon. This makes it that much more important to stand out in your marketing efforts. With so much competition out there, you want the buyers to take notice of your company. This article will provide some valuable tips that can allow you to do just that.

Whenever you’re having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It’s a quick and free way to get people to know about your promotions.

To help a new business get accustomed to social media marketing, you should start out small. Starting out small will give you the opportunity to target the customers that are looking to purchase the products you sell. You don’t want to promote your site in too many places at first because you need to know what works and what does not.

Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.

Your social media campaign will not succeed without adequate knowledge of your target market. Learn why the customers use social networking, how long they use it each day and what types of content they prefer.

The number of followers is a measurement of your success in social media marketing. Many large companies with iconic names will get followers just because people like their product. Smaller companies without the iconic names there the number of followers your company has is a direct link to how successful your social media marketing is doing.

Keep an eye on all the social marketing messages going out in the name of your business. Check them before you send them out. You do not want to overlook something embarrassing, and you want to make sure that everything you put up is of quality. It will make for much publicity, but probably not the right kind.

Be sure your website is connected to each social media profile you establish. You can always put up share links on your site so that visitors can share the content you have posted with their friends. To facilitate quick and easy sharing, include sharing buttons on each page of your website, at the end of each blog post and in the form of RSS feeds.

Gaining potential buyers can be as simple as having a live question and answer discussion on your site. This helps potential customers learn about your line of products and business services more directly. Due to the fact that it is interactive, it is also a great way to add a personal touch to your business.

Regarding retweets, acknowledge them when you do them and when they are done to you. What this means is if you like what someone tweeted, use “RT” and paste in their @name and the message. This gives them credit for the content. And, if someone retweets your content, thank them. These are simple courtesies.

You need to establish and build positive relationships with other posters on public forums. Every forum member is a potential customer, and you can build confidence and inspire future purchases by offering valuable information without the hard sell. If you post frequently, are always helpful and fill customer’s needs, you can build appropriate business relationships with them.

An important tip for successful social media market is to monitor your social media accounts regularly. Hire someone or use your own time to scan the web for mentions of your business, especially on sites such as Yelp, Twitter and Facebook. By doing this, you can respond to negative or positive reviews in an appropriate way, and perhaps offer discounts to customers who have had a bad experience. This shows customers you value their opinions and could cause them to look upon your business more favorably.

You should always update your Facebook page with a message indicating that you have written a new blog post and a link back to the blog. This will increase traffic to your blog from your friends and generate the possibility that your friends will share your link on their page as well.

It is important for you to respond to any comments that are left on your Facebook page. Make time to visit the site at least on a daily basis, since timely comments really make a difference. You want to be sure that their idea is still fresh in their mind when you do it. In return, they will appreciate your responsiveness.

Just as with other marketing campaigns, do your homework and research all the competition you will be facing in your field. There is no end to the possibilities, but this means the same logic applies to your competitors. Know what they are doing and find a way to strengthen your own SMM plan through their trial and errors.

Standing out in the world of social media means increased business coming through your door. Finding ways to stand out can be tricky though, as the competition will always be working to stay one step ahead of you. In this article, we have provided some innovative tips which will allow your business to take the lead.

If you want my secret under the hood tips only given to my subscribers please enter your details below.

You can find more practical advice for Social Media Success  <—

17 Facebook Business Page Tips

17 Facebook Business Page Tips

How to Market Your Business on Facebook 2019

You always need to know what is trending in your industry so that you can tailor your marketing strategies to suit. Facebook is used by many people and should be taken advantage of. Get started with your best marketing ever by reading the Facebook business page tips and tricks in the article below. It will teach you  how to run a Facebook page successfully.

Facebook Business Page Tips for Small Business

  1. Use Facebook Insights to improve your social media marketing campaign. Check Facebook Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your Facebook campaign, make an effort to create more interesting content for your campaign.
  2. Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer up discounts and prizes in return for having your customers like your Facebook page. Always actually send the prize or you’ll ruin your reputation.
  3. If you are especially shy, you should find a way to overcome that before you start trying to market your business. People will not clamor to do business with someone that seems to have a hard time communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
  4. Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Encourage people to subscribe by giving something away to some of them. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
  5. Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
  6. By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so you can target both.
  7. A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.
  8. Think of a good reason why people should become a fan of you or your company. When you can answer this “why”, you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
  9. Make sure that you don’t allow your page to become a ghost town. If you don’t have anything to post, go to your page and reply to come of your users’ comments. This will give people the idea that you actually care about then as individuals and their loyalty is important to you.
  10. Don’t turn off functions that allow people to comment on the page. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
  11. Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.
  12. Facebook is more effective if you use it as a connection builder, so do not use it the same way you would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of fans. People tend to be more interested in your business as a whole, and they don’t want to be feel like you are spamming them.
  13. Don’t rely too much on automation. It can be very tempting to automate your Facebook posting. More posts are better, right? That’s not always the case. People can sense an automated post, especially if all you post are links to stories from around the web. You won’t be building any sort of engagement between your audience and your brand.
  14. Understand that just because you have lots of subscribers, it doesn’t always translate to a more successful business. Try focusing on people that will buy from you. Conversion rates are what is key to measuring success.
  15. Do not be too serious on Facebook. You can be a professional and still take a light-hearted approach to things. You will get much more interaction with your followers that way, and people will also feel more like they can identify with you if you are not so stiff all the time.
  16. Don’t write off Facebook as no good if you don’t get the results you want straight away. All types of marketing require time and effort, and Facebook is no different. You have to allow for time to create a following before your efforts will reap success.
  17. Set monthly goals for the Facebook marketing campaign. You might use Facebook to launch new products, boost sales or gain a particular number of new followers. If your goals are not met, look for strategies better suited for use with social media.

Consider how Facebook can work for you. Almost everyone is on Facebook and there are many techniques for reaching these potential customers. Keep this Facebook Business page tips post  handy to get the best results possible. I hope you found this Facebook page guide, useful. Do you have any of  your own tips you have found have worked for you not included here? Share in the comments! Now you should know how to use a Facebook page to market your business.  If you still have questions then reach out to me!

Facebook business page tips

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Facebook Marketing – 14 Tips For Success

Facebook Marketing – 14 Tips For Success

Facebook Marketing –  What to Do And What Not to Do

Facebook marketing is one of the best ways to appeal to a wide variety of clients, particularly if you are a small business that can take the time to reply to specific comments.  Read on for more facebook business page marketing tips.

How To Use Facebook To Promote Business

  • If you’re having trouble growing your followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
  • Your Facebook page needs to contain information that your audience is not able to get anywhere else. You need to provide value to them.  If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.
  • Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
  • You could create a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Allow your subscribers to post content on your Facebook page.
  • Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
  • If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.
  • Consider investing in Facebook Ads.  You will get better results if you offer a discount to the new subscribers or organize a giveaway.
  • Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
  • Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.
  • Use the focus of your business as the basis for creating a group. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Inform your subscribers about the new products or discounts you are offering. A Facebook page will allow you to get to better know and understand your customers.

.improve your profits with social media marketing

    • Post about your milestones on Facebook. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand.
    • Seek out opportunities to show your expertise. Facebook lets you prove yourself to be a leader within your niche. Also look for certain avenues you can use to market your product. You will find new followers and showcase your brand to hundreds of potential customers.
    • Come up with your own voice. It may be tempting to approach your Facebook marketing just like you see others have done before you. Yes, learn from their tactics, but don’t steal their personality. It’s important to find your own personality online so that people know what to expect from you. Plus, it can feel disingenuous if it’s a personality that just doesn’t fit your brand.
    • Regularly update your Facebook profile. It is important to keep your customers informed of changes. Updated your page constantly is useful to customers wishing to learn more about what you do. You might even want to rearrange the profile page in order to keep people interested and returning often.
    • Add a photograph to each of your Facebook posts. People love pictures and they bring us all closer. Post pictures of your products, employees and other stuff to make a great impression.

As stated in the beginning of this article, being able to take out the time to specifically respond to clients on your business’ Facebook fan page can help with building a relationship with patrons. Remember the tips in this article, for marketing your business on facebook and use Facebook marketing to your benefit. These Facebook marketing tips can be applied in multiple situations!

facebook messenger for business

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