Birmingham SEO | Points To Consider When Hiring A Local SEO Expert

Birmingham SEO | Points To Consider When Hiring A Local SEO Expert

Thinking of Hiring A Local Birmingham SEO Expert?

Thinking about hiring an SEO expert? When looking for a local SEO agency, such as for example a Birmingham SEO agency, there are a few things that are definitely critical to check, no matter what your business type. In order to properly optimise the business’ website, no matter what type of website, from ecommerce websites like “Shopify” to a local tradesman, or crypto-currency or Forex Trading, and anything in between, you need to hire a professional who is able to deliver the very best local SEO services. A Local SEO expert is someone who has the ability to both analyse the SEO needs of your website, to score and audit it in its present state and show you where your onsite SEO is weak and how it can be improved. They will be able to implement, apply and perform all the essential tasks for providing a higher rank for your website in the search engines. While looking for a local expert for Birmingham SEO agency, here are a few things to consider.

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1.Years of expertise

Although the people who are fresh in the field may have a lot of new ideas for performing local and global SEO in different ways, however, it is always best to hire the one that has some experience in the field; we’d recommend to look for someone with at least 5 years of background in search engine optimisation. Because of this experience, they will be able to handle the complicated situations in an effective way that will lead to the best results.

2. A deep understanding

The next important thing to look for in an Birmingham SEO expert is the understanding they have about the three important levels of local SEO. These three levels include the technical aspects of SEO, on-page optimisation (the usual on-site optimisation techniques plus the personal flavours each agency has, or what they sometimes call ‘their secret strategies’) and off-site optimization (such as building strong and most importantly relevant backlinks from websites and businesses centered around the local community). The knowledge and experience with these three levels will make the work easy and effective.

3. Effective communication skills

The next and one of the most important things that an expert should have is the ability to communicate effectively with the people. As working on SEO will require different people working on a single goal. You need to explain them about your requirements and in return, they will explain that points you need to consider and the way you need to adopt. All this will be done only in presence of effective communication.

4. Record of market success

It is best to hire the one who has the market record of performing the local Birmingham SEO in a successful way. Although the game is easy but not everyone can get you the best results. Why take risks for your business? Make sure you are hiring the one that has expertise and success in this field.

5. Ability to understand the big picture

Performing SEO tasks requires team work. No single person can effectively work for the betterment of the business. Same is the case with the SEO expert, they need to have the abilities to work within a team. Moreover, they should also have the ability to understand the present situation of a business in a better way. If they will be able to understand the while situation in a better way, they will take decisions that are beneficial for the business.

These were the important points that should be considered while hiring an expert for Birmingham SEO. Apart from that, make sure the person you are hiring Will see these tasks through . Otherwise your Birmingham SEO marketing budget will be all for nothing.

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Beware of anyone who promises you instant results.  It is a false promise. SEO takes time, and work,  done correctly you can dominate your area in the online world.

At Birmingham Web, we have a long history of getting our clients results.  In 2016 I was featured in overseas news publications for my work with overseas clients and for getting them massive results.

To grow your business exponentially by harnessing the power of the www. then please either reach out to me on messenger, or call me directly on: 0121-405-1251 Or schedule a time for a no obligation friendly chat about your business hopes and plans  and we can try to discover what will be the best way for you to get there.

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How To Use Social Media To Improve Your Brand Message

How To Use Social Media To Improve Your Brand Message

Social media is one of the best tools to grow your online presence and to create solid brand visibility.

According to Forbes, there are 2.5 quintillion bytes of data created each day on the Internet. This is a huge amount. This number includes all the social media content uploaded on a daily basis. In this cluttered world, getting yourself noticed is no easy task.

Learn how to stand out in the crowd by following these simple five steps. In a nutshell, it’s about consistency and quality content. Let’s have a closer look at how to create the perfect social media strategy.

How To Use Social Media To Improve Your Brand Message?

1. Create visuals
Ever since human beings were able to communicate something, they did it with the help of signs, drawings, and images of all forms and sizes. People often have a stronger visual memory than any other type of memory.

A study has shown that posts with unique images obtain up to 650% more engagement than those with bare text. What’s the answer here?

Well, visuals are strong for one simple reason: in a relatively small amount of space, they incorporate one or many messages. Take this into account the next time you’re posting something on your social media accounts.

There are many tools and programs out there that can help you create the perfect visual for your brand. Either you want to do it from scratch or to have a little help from tools like Canva or Pixlr, Vectr or Smartmockups.

With similar or complementary features, these tools, or others that you’ll fall in love with, you can make your voice heard even more in the digital era. It’s all about incorporating your company values and aspirations in the visuals you create.

Let’s say you’re a start-up that has created an app that provides Instagram insights for the accounts that you manage, or the ones of your competitors. You’ve just set up your content calendar, and you plan to post twice a week news, or other exciting facts form the niche you’re in. Maybe KPIs you should track to increase your visibility or social media-related content.

Don’t do it using an academic or very hard to read and comprehend mode. Use these free tools with a simple message, a relevant background image and always use your logo (we’ll discuss later why it’s essential to add it). Keep it all nice, neat, and make sure the next time someone sees your post, to instantly think about your company.

2. Tell a story

Successful branding means being able to tell a story that will influence people’s emotions. This is why stories have been and will continue to be great ways to engage with your audience. People like to make connections and to be part of a bigger picture.

In marketing in general and in social media, in particular, storytelling has the power of making people associate the feeling they had when they read or saw the story with the brand.

Before sharing anything with the public, decide what’s the story you want to shine the light on. Also, make sure it fits your brand values.

Try to initiate stories that drive action, teach or who create a lasting bond between your customers and your brand.

For example, you’re the owner of a coffee shop; you might want to make some videos explaining the entire process of creating these unique cups of coffee.

Great idea, but do it using appealing and genuine stories. Try to do it by using your employees rather than hiring actors. They know better all the processes, and they sound a little bit more natural.

Ask your customers to tell something about your shop, ask them to take their picture in front of your coffee shop, let them be part of your story, like Starbucks does.

This way, you’ll establish a healthy and engaging relationship with your audience.

3. Grow your reputation on social media

Building and maintaining a reputation requires time and a lot of work, but it also needs dedication and setting a steady content calendar. If you’re not present on social media every day or you don’t post at all says something about you. Be in control of your brand’s reputation both online and offline.

If you want to do it right, here’s what you might want to know:

a. Create quality and reliable content

Set up a blog where you share news in your field, talk about new ideas, or write about relevant things in your niche. Be the expert that everyone searches when in need of advice or a piece of valuable information.

b. Engage with your followers on your social accounts
If you are online, people need to see that you’re there to address their curiosity. Post regularly and make sure you’re responding fast. There is the concept of real-time marketing – being out there when things happen.

c. Use the power of hashtags
These efficient tools are used on almost all big social media platforms to add topics to reach new audiences and to increase your traffic, visibility, and to build your brand presence and credibility ultimately. Learn how to use them to your advantage. Start by following the ones that interest you and add them to your digital marketing strategy, as well.

d. Always keep your promises and be real to your followers
Allow them to see that every brand has its own good or bad days. Be sincere, share challenges, but also ways to overcome them.

e. Follow influencers and collaborate with the relevant ones in your field
You can never reach all the audiences you want. But with the help of influencers, you can touch inaccessible areas.

4. Create a logo that represents you
A logo’s the first interface of your business, and it helps people recognize, remember, and better associate it with your products, goods, or services. Use it to your advantage and create one that communicates the company’s core values.

Here are a few hints on how to design the right one for your company:

a. Keep it simple
New brands sometimes come up with complex logos because they want to stand up from the competition. Though, there is something you must consider: simplicity has never failed. It sells because it’s easily remembered and assimilated by people.

b. Choose your colors wisely
A study has shown that for up to 85% of consumers, color is the strongest motivator to choose a product, and 92% of the respondents said that they put most importance on visual factors when purchasing products.

So, ultimately the colors will affect people’s emotions. Depending on what you’ll want to pass on, here is the meaning of the colors in marketing:

Red is associated with intensity, trust, love
Blue is associated with stability, faith, clarity, trust
Yellow is associated with energy, joy, freshness
Green is associated with calm, peace, nature, hope
Orange is associated with happiness, creativity, enthusiasm
Purple is associated with glamour, romanticism, power
Pink is associated with femininity, warmth, sexuality
Black is associated with boldness, luxury, mystery
Brown is associated with reliability, support
c. Test many versions
When designing a logo, consider that you’ll be using it in many formats and many places. Think about how it will look like on your site, as a social media profile picture or even on a building. Try many versions and let the time pass before making a sudden decision. You’ll see them in a different light after a while.

After you’ve created the perfect logo, use it on your all social media posts. This will give a sense of unity to your content.

5. Repurpose content
Let’s face it, constantly creating content is time-consuming, and if you want to do it like a pro, you need that time. If you manage three social media platform accounts, things can become even more difficult.

Why not working smarter rather than harder? The benefits are undeniable. Instead of creating something new each time, you can reuse the old content to spice up your social media channels.

First of all, adapt the tone of voice according to every platform you are about to post on. It’s going to be all about brilliant images on Instagram, keeping its business on LinkedIn and very short and straightforward on Twitter.

Here are a few fresh ways to repurpose the content:

Transform statistic articles in infographics. Whenever we’ve presented statistics, we have to keep tabs of endless tables and hard to read and compare stuff. Try to do it the other way round: Simplify as much as possible and cut it on an appropriate infographic;
Repost evergreen blog posts. You can do it either by searching the most popular posts in the past period or by resharing the ones you think are atemporal like how-to materials;
Share your posts on other social media channels other than those you’ve posted before. But don’t forget to adapt;
Convert your webinar in video tutorials. Let’s say you hosted a webinar, and after a few months, you think you could reach an even wider audience with the information you’ve before shared.
Post insights or market research results. Share savvy data with your audience on social media.
Bottom Line
Remember, using social media is not going to make your brand popular overnight.

By building a strong relationship with your audience, delivering the best type of content that you can, and by being recognizable, it will make your brand trustworthy in your niche.
Original arlticle from  With thanks to Hot in Social Media

For more help with your Social Media Marketing check out my social media marketing checklist
If you would like more tips and help with your social media marketing, get them delivered to your inbox by filling in the form below.



 

Hiring A Social Media Agency | Social Media Management

Hiring A Social Media Agency | Social Media Management

How A Social Media Agency Can Help You

Using a social media marketing agency for your business is a definite must for any business looking to grow but for it to be effective, it must be used wisely! Hiring a Social Media Agency can be a life-saver.

Using Social Media is a MUST

Using Social Media for your business it not optional any longer it is an absolute neccessity. To use Social Media effectively however, it has to be done the right way.

Your social media marketing if done the right way, will not only strengthen your brand, it will increase your reach and the engagement of your target market.

 

Social media can be managed in-house, by individuals or you can hire a social media agency. If done correctly, it will strengthen the effect of your brand and can be used to expand the reach and engagement of your audience.

A Social Media Agency Creates the Right Impression

First Impressions Count!

Your presence on social media and engagement directly with your customers and future customers, makes it crucial that you create the right impression. That you are able to handle any complaints that are posted on your channels in a away that puts you in a good light for building customer trust. Handled the right way, something negative such as a complaint can be turned into a positive. Bad reviews and lack of proper responses to those reviews and complaints costs businesses thousands upon thousands every year.

A good social media agency will analyse your current social media channels and their content as well as your nearest competition. It will provide solutions so that you can in fact get ahead of your competition that is currently doing more sales than you. If you are already running Facebook ads, then it should audit your ads and plug up any holes to make your ads more cost effective. Giving you a higher return on your investment.

Armed with all the above information from extensive research the social media agency is now able to get you the best results for your money.

So many businesses will try and fail and give up with their social media marketing, unsure why it is not working, and dismissing the platforms as useless. That can be suicidal for their business. With one in 3 businesses not lasting more than five years no small business can afford to ignore soical media and the impact it has on companies revenue. If your competition is using Social Media channels effectively and you are not it gives them an unfair advantage from the get go.

Manageing social media effectively is not just about knowing and understanding how social media works. Agencies invest thousands of pounds in tools to use for their clients best interests and to get them the best results. Without these tools at a busineses disposal you will not be using Social Media to its best for increasing your bottom line.

 

Birmingham Web Social Media Agency

At Birmingham Web we not only gurantee results, (if we don’t get you results you pay nothing) we will increase your revenue, so that any fee you pay us will be covered byy your increased profits. Social Media Management should not be an expense but an investment you see a sizeable return on. WE provide you with measurable results ine easy to understand language so that you are able to see at a glance the results we are getting for you and it now be shrouded in uncertainty and mystery. Tranparency is key to any good working relationship, and us providing you with measurable results that you can see at a glance is a part of that.
Call us today at 0121-405-1251 or fill in our Social Media Discovery form to tell us more about your business, so that we know how best to help you and can provide effective solutions for increasing your bottom line. Our Social Media Agency is waiting to put a custom built solution in place for you.

Local SEO Strategy | How To Be Found On Local Web Searches

Local SEO Strategy | How To Be Found On Local Web Searches

Local Search Marketing

Have you ever searched for a local business or shop online? You are not alone, there are plenty of others out there looking closer to home for what they want. Getting in the search results requires local search, and it’s vitally important to the success of your business.

Location, Location, Location

It doesn’t matter where you’re based, you need to be found in the search engines if people are searching for products and services in your area. Even though the global village is getting bigger, people still want to source their goods and services locally. Local businesses live on local custom.

local business marketing

Being Found by on Local Google Searches

For most local searches, Google now shows map listings with (usually) seven businesses listed. Obviously, placement in this list is highly coveted and the strategies that we use to rank businesses well in local results are the subject of this article.

Take Ownership of Your Google+ Local Page

Many local businesses already have a Google+ Local (what used to be called Google Places) page, but often these have been automatically generated by Google and are not managed by the business itself. There are a number of advantages to claiming your Google+ Local listing, including being able to link it to your website, add pictures and videos, update contact information and write a nice detailed description mentioning the products and services you offer. If your unclaimed listing is already showing up in Google search results, click on the listing and you will notice a “Manage this page’ button towards the bottom. This will take you through the verification process, which usually involves requesting a postcard with PIN number or an automated phone call to your business phone line to make sure that you are the authorised business owner. If your listing isn’t showing up, or you’re not sure if Google has an automatically-generated listing for your business, you can try creating a new listing. If Google finds duplicate details in their system, they’ll ask if you’d like to manage the existing page rather than creating a new page. When you’re managing your Google+ Local page it’s best to include as much information as possible because Google tends to favour fully completed listings. So be sure to add pictures, videos, opening times, contact information and anything else you can possibly cram into that page to give Google exactly what it wants.

Establish a Process for Obtaining Reviews from Customers

It should be the goal of every local business to try and get as many reviews from their customers as possible. Getting your customers to leave reviews on your Google+ page is a great way to boost your local visibility and attract more clicks to your site. The main obstacle for most local businesses is actually creating a system for collecting the reviews. Early on they might ask a select few customers for a review on their page, then every so often they’ll do another spurt of requests, but in most cases they don’t have a fixed repeatable system in place, seriously limiting the number of reviews that they collect. Creating a system doesn’t have to be hard work to either build or implement. In fact, with a little creativity, it can even run automatically. For example, if you have followed our advice you will already be collecting customer information for your database, so as part of your email marketing sequence of your early automated emails can be a simple request to leave a review along with a link to your Google+ page, Tripadvisor page, Trustpilot or any other review site that you are targeting. If you’ve dealt with a customer who is particularly happy with your service, or you have gone out of your way to help a customer and want to make the most of the goodwill that you have generated, why not ask, “If you think we have done a good job for you, would you be willing to leave a short review on our Google+ page (include your link). It really helps us to grow our business and show potential customers what sort of service we offer. If you or your team follows up with customers or clients after the sale is made, ask for a review. If you sell or deliver a physical product, drop a “Will you review us?” postcard in with each purchase. However you decide to ask for your reviews, focus on making it as easy as possible for your customers to leave them. Google+ page URL’s are long and difficult to type correctly, so you might want to consider making a reviews page on your website which has links to the different review sites you want to direct your customers to.

Create Pages on Your Website to Target Each Location

One of the main challenges for local businesses that target a number of different local areas is including enough quality and relevant content to their websites to target each individual area. For example, you might offer a wedding planning service to a number of different counties around your local town or city. Your challenge is rank the business in an area outside of where your business is located. However, because you would be competing against actual local competitors situated in the towns and cities you are targeting, there are some things that you should never do. One of these things is a Google+ Local ranking. Unless a local business has an office (or virtual office) in each town, it is extremely unlikely that the Google+ page will show up on maps far outside it’s area. In this case, organic SEO and Pay Per Click advertising is useful. To combat this and target organic SEO in this instance, you could set up pages on your website targeted at each local area. These pages will be optimised for the area and include plenty of locally relevant content. So, for the wedding planning business for example, you could set up a page for each of your different target areas and write a guide to getting married in that particular area. You can use links to different local wedding venues and suppliers and write about the different styles of weddings popular in each area. The result would be a set of highly optimised pages targeting a very wide area, but with focussed locally relevant content. So if you need to target lots of local areas for your business, work out which sort of targeted content you can create which will be genuinely useful to each of the local audiences. Putting this content on distinct pages will give them more chance of ranking well in each area, and also builds more affinity with your audience.

We’ll Drive Local Customers To Your Site

We understand how important this is for your customers to find your online and we can direct local customers to your website. How Local SEO Will Help Your Business

• Get found by local customers online

• Gain more traffic from customers searching for your location

• Increase your conversions

• Raise your local profile

• Enhance your branding

• Get more people contacting you in person (phone in store)

Optimising your site so you’re found locally will help boost traffic and conversions hugely. It will also increase your footfall and encourage more people to get in touch personally. Get ready to say “hello” to your neighbours.

 

Local Search Results on Mobiles

Think about the number of people searching on the move. Mobile technology and mobile Internet have been a game changer. More people are searching when they’re out and about, providing you with a great opportunity to attract new custom on the move. It’s true and we can help them to find your business. By choosing to use our services you’ll get more from your local search campaigns. Not only are we dedicated, highly experienced and knowledgeable, but we take a personal interest in seeing your campaign succeed. If you succeed, we succeed; and that’s the way we like it. Whether you have existing SEO campaigns or are looking for a local marketing agency to help with local search marketing or local SEO strategies,  we can help. . We develop local campaigns that will complement, not replace your existing SEO work. So, if you’re fed up with not getting found by your local customers in the search engines contact us today. We look forward to hearing from you. Call us today for a no-obligation consultation.  For more marketing tips delivered straight to your inbox please use the form below.

SEO

How To Market Your Local Business

How To Market Your Local Business

How To Market Your Business Online

 

This may appear a little overwhelming if you are new to using todays technology to market your business.  The truth is in todays world you cannot afford not to.  Don’t be overwhelmed we are here to help not to confuse! If you are not yet really using online marketing to promote your brand then just take one of these things that you have not yet taken hold of and run with just that one thing. Every dime you spend from getting your website designed or redesigned should give you an ROI.  It should not be an expense but an investment that will get you a return.  So just take one thing and run with that, see how you can get a return on your initital investment, gain some confidence and then move on to  branching out with some of the other methods you are not yet using.

Local Business Marketing has always been an exciting part of being in business. There’s something thrilling about getting the word out about your business, product, or service. There’s no business out there quite like yours. No one else offers exactly what you offer. That means something to you and to your customers. However, for many businesses, there is something about online marketing that’s extremely intimidating. How in the world do you fully capture exactly what your business or product is and does? How, exactly should you market your business in a way that will really resonate with your audience and show just how different your business is from everything else out there? These days, so much of marketing is done on the web. That’s exciting news for you as a small business if you are using the Internet to promote your business. It means that marketing is finally and fully in your hands. It levels the playing field against the big guys and your competitors. Using the web, you can successfully market your business so that potential customers from all round the world can discover your business, even if you are have small budget. In fact there are many great, free ways to market online. There are also many incredible paid advertising opportunities that allow you to target your exact audience like never before. There’s a lot of bang for your buck when it comes to marketing your business on the web.

It Starts With Your Website

It might seem obvious, but it’s shocking how many business owners want to successfully market their business on the web but they don’t even have a website (or don’t have a well optimized or mobile friendly website). That’s a big mistake and they will be left behind if they don’t act soon. There are tons of different ways to market your business online, but you need a central hub where your customers can find you and learn more about you and what you have to offer. That hub will be your blog or website, and from the beginning it should be branding who you are and what you stand for. Your website is where you’ll write about your company and products. You’ll post helpful articles, videos, and/or audio. You’ll interact with your customers and readers via a blog. They’ll get excited about your projects and get to know you on a more personal level. You’ll have opt-in forms on your website so people can join your list. This is the heart of online marketing—owning a list you can write to, promote to, and build relationships through. We’ll talk more about that soon. For now, know that it’s important for your business.

Building Relationships as Part of Local Business Marketing Strategy

It might not seem like it on the surface, but building relationships is a very important part of local business marketing. Why? Because the relationships you have among your target audience and other heavy hitters in your niche partially determines how successful your marketing is. Those who have solid relationships and good reputations have an easier time making sales, gaining joint venture partners and affiliates, and so on. This is something that is inexpensive marketing for small business to do just a few minutes of time.

How do you build relationships?

A big part of your marketing and relationship building will come from your activities and presence online. That means forum marketing, interacting on social sites, commenting on your blog and blogs of others, and so much more. Be present and helpful online. Get to know people.  People buy from, and pay attention to the marketing of, people they know, like, and trust. If you want your marketing to be much more effective, it just makes sense to make relationship building a big part of your marketing strategy.

Getting the Word Out About Your Brand as Part of Marketing

What is your company and what does it stand for?

• How is your business different from similar businesses?

• When you want people to think of your brand, what do you want them to think of? These are all important questions to ask yourself. You should have a solid idea of what your brand is and how you’re going to present yourself to others. You’ll spread word of your brand all over the web as part of your marketing. Come up with a tagline for your business, if you don’t have one already. Come up with a consistent graphic and logo and/or color scheme that you use on your products and web properties. People should easily be able to identify you and your brand as part of your marketing efforts.\r\n\r\nWhat’s your purpose? How do you want to be remembered and thought about?

List Building and Marketing an Online Business

We’ve mentioned already that list building is one of the most important things you can do for your business. It’s one thing to have a presence on social media or something like that. That’s all very well… but you need to build a list. A list is something you have control and ownership over. It’s where you can really get to know your customers and they can get to know you. When you have a list, you can email your promotions and offers and free information of value and recommendations, whether there’s any financial gain in it for you or not. You can get people excited about the new things you’re working on. Everything you do in your marketing—from paid ads, to social media, to SEO efforts, should all lead to building your list and improving your relationship with the people on your list. It’s the most important part of online business success and it always will be. Check back on Thursday for  the final part of this post. However if you are in a hurry to get started.

For more help on how to market your local Business see How to get Found on Local Searches

If you have any tips of your own that you would like to share with us that have worked for you in how to market your business online or for local business marketing, please share them in the comments.

If you would like my best tips and secret strategies reserved only for subscribers and clients please fill in your details below.

 

 

Facebook Marketing – 14 Tips For Success

Facebook Marketing – 14 Tips For Success

Facebook Marketing –  What to Do And What Not to Do

Facebook marketing is one of the best ways to appeal to a wide variety of clients, particularly if you are a small business that can take the time to reply to specific comments.  Read on for more facebook business page marketing tips.

How To Use Facebook To Promote Business

  • If you’re having trouble growing your followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
  • Your Facebook page needs to contain information that your audience is not able to get anywhere else. You need to provide value to them.  If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.
  • Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
  • You could create a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Allow your subscribers to post content on your Facebook page.
  • Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
  • If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.
  • Consider investing in Facebook Ads.  You will get better results if you offer a discount to the new subscribers or organize a giveaway.
  • Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
  • Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.
  • Use the focus of your business as the basis for creating a group. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Inform your subscribers about the new products or discounts you are offering. A Facebook page will allow you to get to better know and understand your customers.

.improve your profits with social media marketing

    • Post about your milestones on Facebook. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand.
    • Seek out opportunities to show your expertise. Facebook lets you prove yourself to be a leader within your niche. Also look for certain avenues you can use to market your product. You will find new followers and showcase your brand to hundreds of potential customers.
    • Come up with your own voice. It may be tempting to approach your Facebook marketing just like you see others have done before you. Yes, learn from their tactics, but don’t steal their personality. It’s important to find your own personality online so that people know what to expect from you. Plus, it can feel disingenuous if it’s a personality that just doesn’t fit your brand.
    • Regularly update your Facebook profile. It is important to keep your customers informed of changes. Updated your page constantly is useful to customers wishing to learn more about what you do. You might even want to rearrange the profile page in order to keep people interested and returning often.
    • Add a photograph to each of your Facebook posts. People love pictures and they bring us all closer. Post pictures of your products, employees and other stuff to make a great impression.

As stated in the beginning of this article, being able to take out the time to specifically respond to clients on your business’ Facebook fan page can help with building a relationship with patrons. Remember the tips in this article, for marketing your business on facebook and use Facebook marketing to your benefit. These Facebook marketing tips can be applied in multiple situations!

facebook messenger for business

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