How To Use Social Media To Improve Your Brand Message

How To Use Social Media To Improve Your Brand Message

Social media is one of the best tools to grow your online presence and to create solid brand visibility.

According to Forbes, there are 2.5 quintillion bytes of data created each day on the Internet. This is a huge amount. This number includes all the social media content uploaded on a daily basis. In this cluttered world, getting yourself noticed is no easy task.

Learn how to stand out in the crowd by following these simple five steps. In a nutshell, it’s about consistency and quality content. Let’s have a closer look at how to create the perfect social media strategy.

How To Use Social Media To Improve Your Brand Message?

1. Create visuals
Ever since human beings were able to communicate something, they did it with the help of signs, drawings, and images of all forms and sizes. People often have a stronger visual memory than any other type of memory.

A study has shown that posts with unique images obtain up to 650% more engagement than those with bare text. What’s the answer here?

Well, visuals are strong for one simple reason: in a relatively small amount of space, they incorporate one or many messages. Take this into account the next time you’re posting something on your social media accounts.

There are many tools and programs out there that can help you create the perfect visual for your brand. Either you want to do it from scratch or to have a little help from tools like Canva or Pixlr, Vectr or Smartmockups.

With similar or complementary features, these tools, or others that you’ll fall in love with, you can make your voice heard even more in the digital era. It’s all about incorporating your company values and aspirations in the visuals you create.

Let’s say you’re a start-up that has created an app that provides Instagram insights for the accounts that you manage, or the ones of your competitors. You’ve just set up your content calendar, and you plan to post twice a week news, or other exciting facts form the niche you’re in. Maybe KPIs you should track to increase your visibility or social media-related content.

Don’t do it using an academic or very hard to read and comprehend mode. Use these free tools with a simple message, a relevant background image and always use your logo (we’ll discuss later why it’s essential to add it). Keep it all nice, neat, and make sure the next time someone sees your post, to instantly think about your company.

2. Tell a story

Successful branding means being able to tell a story that will influence people’s emotions. This is why stories have been and will continue to be great ways to engage with your audience. People like to make connections and to be part of a bigger picture.

In marketing in general and in social media, in particular, storytelling has the power of making people associate the feeling they had when they read or saw the story with the brand.

Before sharing anything with the public, decide what’s the story you want to shine the light on. Also, make sure it fits your brand values.

Try to initiate stories that drive action, teach or who create a lasting bond between your customers and your brand.

For example, you’re the owner of a coffee shop; you might want to make some videos explaining the entire process of creating these unique cups of coffee.

Great idea, but do it using appealing and genuine stories. Try to do it by using your employees rather than hiring actors. They know better all the processes, and they sound a little bit more natural.

Ask your customers to tell something about your shop, ask them to take their picture in front of your coffee shop, let them be part of your story, like Starbucks does.

This way, you’ll establish a healthy and engaging relationship with your audience.

3. Grow your reputation on social media

Building and maintaining a reputation requires time and a lot of work, but it also needs dedication and setting a steady content calendar. If you’re not present on social media every day or you don’t post at all says something about you. Be in control of your brand’s reputation both online and offline.

If you want to do it right, here’s what you might want to know:

a. Create quality and reliable content

Set up a blog where you share news in your field, talk about new ideas, or write about relevant things in your niche. Be the expert that everyone searches when in need of advice or a piece of valuable information.

b. Engage with your followers on your social accounts
If you are online, people need to see that you’re there to address their curiosity. Post regularly and make sure you’re responding fast. There is the concept of real-time marketing – being out there when things happen.

c. Use the power of hashtags
These efficient tools are used on almost all big social media platforms to add topics to reach new audiences and to increase your traffic, visibility, and to build your brand presence and credibility ultimately. Learn how to use them to your advantage. Start by following the ones that interest you and add them to your digital marketing strategy, as well.

d. Always keep your promises and be real to your followers
Allow them to see that every brand has its own good or bad days. Be sincere, share challenges, but also ways to overcome them.

e. Follow influencers and collaborate with the relevant ones in your field
You can never reach all the audiences you want. But with the help of influencers, you can touch inaccessible areas.

4. Create a logo that represents you
A logo’s the first interface of your business, and it helps people recognize, remember, and better associate it with your products, goods, or services. Use it to your advantage and create one that communicates the company’s core values.

Here are a few hints on how to design the right one for your company:

a. Keep it simple
New brands sometimes come up with complex logos because they want to stand up from the competition. Though, there is something you must consider: simplicity has never failed. It sells because it’s easily remembered and assimilated by people.

b. Choose your colors wisely
A study has shown that for up to 85% of consumers, color is the strongest motivator to choose a product, and 92% of the respondents said that they put most importance on visual factors when purchasing products.

So, ultimately the colors will affect people’s emotions. Depending on what you’ll want to pass on, here is the meaning of the colors in marketing:

Red is associated with intensity, trust, love
Blue is associated with stability, faith, clarity, trust
Yellow is associated with energy, joy, freshness
Green is associated with calm, peace, nature, hope
Orange is associated with happiness, creativity, enthusiasm
Purple is associated with glamour, romanticism, power
Pink is associated with femininity, warmth, sexuality
Black is associated with boldness, luxury, mystery
Brown is associated with reliability, support
c. Test many versions
When designing a logo, consider that you’ll be using it in many formats and many places. Think about how it will look like on your site, as a social media profile picture or even on a building. Try many versions and let the time pass before making a sudden decision. You’ll see them in a different light after a while.

After you’ve created the perfect logo, use it on your all social media posts. This will give a sense of unity to your content.

5. Repurpose content
Let’s face it, constantly creating content is time-consuming, and if you want to do it like a pro, you need that time. If you manage three social media platform accounts, things can become even more difficult.

Why not working smarter rather than harder? The benefits are undeniable. Instead of creating something new each time, you can reuse the old content to spice up your social media channels.

First of all, adapt the tone of voice according to every platform you are about to post on. It’s going to be all about brilliant images on Instagram, keeping its business on LinkedIn and very short and straightforward on Twitter.

Here are a few fresh ways to repurpose the content:

Transform statistic articles in infographics. Whenever we’ve presented statistics, we have to keep tabs of endless tables and hard to read and compare stuff. Try to do it the other way round: Simplify as much as possible and cut it on an appropriate infographic;
Repost evergreen blog posts. You can do it either by searching the most popular posts in the past period or by resharing the ones you think are atemporal like how-to materials;
Share your posts on other social media channels other than those you’ve posted before. But don’t forget to adapt;
Convert your webinar in video tutorials. Let’s say you hosted a webinar, and after a few months, you think you could reach an even wider audience with the information you’ve before shared.
Post insights or market research results. Share savvy data with your audience on social media.
Bottom Line
Remember, using social media is not going to make your brand popular overnight.

By building a strong relationship with your audience, delivering the best type of content that you can, and by being recognizable, it will make your brand trustworthy in your niche.
Original arlticle from  With thanks to Hot in Social Media

For more help with your Social Media Marketing check out my social media marketing checklist
If you would like more tips and help with your social media marketing, get them delivered to your inbox by filling in the form below.


Hiring A Social Media Agency | Social Media Management

Hiring A Social Media Agency | Social Media Management

How A Social Media Agency Can Help You

Using a social media marketing agency for your business is a definite must for any business looking to grow but for it to be effective, it must be used wisely! Hiring a Social Media Agency can be a life-saver.

Using Social Media is a MUST

Using Social Media for your business it not optional any longer it is an absolute neccessity. To use Social Media effectively however, it has to be done the right way.

Your social media marketing if done the right way, will not only strengthen your brand, it will increase your reach and the engagement of your target market.


Social media can be managed in-house, by individuals or you can hire a social media agency. If done correctly, it will strengthen the effect of your brand and can be used to expand the reach and engagement of your audience.

A Social Media Agency Creates the Right Impression

First Impressions Count!

Your presence on social media and engagement directly with your customers and future customers, makes it crucial that you create the right impression. That you are able to handle any complaints that are posted on your channels in a away that puts you in a good light for building customer trust. Handled the right way, something negative such as a complaint can be turned into a positive. Bad reviews and lack of proper responses to those reviews and complaints costs businesses thousands upon thousands every year.

A good social media agency will analyse your current social media channels and their content as well as your nearest competition. It will provide solutions so that you can in fact get ahead of your competition that is currently doing more sales than you. If you are already running Facebook ads, then it should audit your ads and plug up any holes to make your ads more cost effective. Giving you a higher return on your investment.

Armed with all the above information from extensive research the social media agency is now able to get you the best results for your money.

So many businesses will try and fail and give up with their social media marketing, unsure why it is not working, and dismissing the platforms as useless. That can be suicidal for their business. With one in 3 businesses not lasting more than five years no small business can afford to ignore soical media and the impact it has on companies revenue. If your competition is using Social Media channels effectively and you are not it gives them an unfair advantage from the get go.

Manageing social media effectively is not just about knowing and understanding how social media works. Agencies invest thousands of pounds in tools to use for their clients best interests and to get them the best results. Without these tools at a busineses disposal you will not be using Social Media to its best for increasing your bottom line.


Birmingham Web Social Media Agency

At Birmingham Web we not only gurantee results, (if we don’t get you results you pay nothing) we will increase your revenue, so that any fee you pay us will be covered byy your increased profits. Social Media Management should not be an expense but an investment you see a sizeable return on. WE provide you with measurable results ine easy to understand language so that you are able to see at a glance the results we are getting for you and it now be shrouded in uncertainty and mystery. Tranparency is key to any good working relationship, and us providing you with measurable results that you can see at a glance is a part of that.
Call us today at 0121-405-1251 or fill in our Social Media Discovery form to tell us more about your business, so that we know how best to help you and can provide effective solutions for increasing your bottom line. Our Social Media Agency is waiting to put a custom built solution in place for you.

Clean Up With Social Media Marketing Even When You Are Broke

Clean Up With Social Media Marketing Even When You Are Broke

Are you tired of reading how other marketers are crushing it on Facebook and you are still on the starting block? You don’t have a budget so you feel at an unfair disadvantage?

The below tips should help you overcome the obstacles that are keeping you from social media success

12 Techniques For Reducing Your Ad Spend








If you see your lead costs rise for your Facebook campaigns, it may be due to a number of budget- and auction-based factors. But if your lead costs shoot up significantly, it’s worth checking to see if there’s a tracking issue. You don’t want to spend hours upon hours fixing ad campaigns and landing pages only to find you’re under-reporting leads due to a tagging issue.

First, check that your Facebook pixel is firing correctly. To do this, use the free Chrome extension Facebook Pixel Helper.

Look for a green circle with a checkmark next to any page view and event pixels, which indicates the pixel and event pixels are firing correctly. If you don’t see a checkmark at all or it’s yellow or red, you have an issue and you’ll need to do some troubleshooting.

8 Halloween Social Media Campaigns To Inspire Your Approach This Season

Looking for ideas for your Halloween campaigns? Check out these examples of successful, spooky social posts. Read More





How to Use Instagram Live to Engage and Grow Your Followers:

Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand.

But maybe you’re thinking, “Isn’t live streaming just a passing fad?” Well, let’s look at the numbers (Source: New York Magazine and

  • 80% of audiences would rather watch a livestream than read a blog post
  • 82% of audiences would rather watch a livestream than see a social media post
  • 67% of audiences who watched a livestream bought a ticket to a similar event the next time it happened

Live videos are popular—and the trend shows us that they’re here to stay. That’s why it’s so important that your brand understands how to use Instagram Live and leverage it for your audience. Read More

5 Must Have Features You Should Look For in A Social Media Marketing Tool

Whether you lead an in-house social media marketing team or work independently, managing multiple social networks can be a real challenge. The best solution is to use a social media marketing tool designed with teams in mind, but how do you choose?

There are a lot of great tools out there that can help you streamline your marketing. These tools let you schedule and publish posts, keep an eye on incoming comments and messages, and even allow you to review analytics. With so many tools, it can be difficult to find the one that is best for you.  Read More

5 Conversion Tips to Add To Your Social Media Strategy

Despite earlier predictions and fears, social media marketing is actually growing. People spend around 142 minutes a day on social media sites, which is more time than people spend checking their emails, even if it’s part of their working routine. (On average a person spends around 94 minutes a day reading their email inbox).

Social media sites are doing a fantastic job drawing their users to their sites and keep them engaged.

However, social media traffic is not easy to engage outside of the platform itself. Social media users are mostly lurkers. Unlike users who type search terms with the intention to perform an action,  external links and offers interrupt the user experience. Read More..

Social Media Influencers: How to Find, Evaluate And Work with Social Media Influencers.


There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing.

And later on we’ll show you why.

A couple of years ago I was training a group of marketing professionals about influencer marketing.

Their main question was how to evaluate influencers.

But… the problem was that they were working with influencers for many years.


How can you work with influencers if you can’t evaluate how much they are worth and what value they will bring to your organization?

The other problem was that they didn’t really find influencers.

The influencers found them! Read More


8.   The Power of Social Media

If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think:

  • Merely opening a Twitter account will triple your revenue this year
  • You’re only one blog post away from a guest spot on Oprah
  • If you build it (a Facebook/LinkedIn/Tumblr page), they will come (in hordes)

Then you look around at the real world and realize that, sadly, none of this is true.

The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen. But it’s not a magic bean that grows overnight into business success. It’s a platform for real work.

The art is knowing the best places to put that work so you get results and not just a lot of annoying people who think they’re your friends. That’s what we’re going to talk about today. Read More

Nine Types of Questions to Ask On Your Facebook Page to Get More Comments

Do readers engage with your Facebook page?

A lot of people spend time on Facebook. And as bloggers, it makes sense that we want to reach them.

Unfortunately, it’s increasingly difficult to grow your audience using Facebook – especially if you don’t have the budget to boost posts or advertise.

But you can still use Facebook effectively without spending any money.

One thing that helps a lot is to build engagement with your existing followers. This will prompt Facebook to show your posts more widely.

Why Engagement Matters So Much – And What it Looks Like

Read More

Social Media Is About Human Connection

Think about it, hundreds of thousands of new business start up each month, and nearly all of them are trying to carve their own social presences. And even if only a few are in your specific market, you’ve still got A LOT to compete against.

But having a successful social media strategy can mean the difference between your business succeeding or not.

With a strong social media presence, you’ve got a warm audience that’s primed to click.

So it makes sense that one of the most important parts of your organic social media strategy is building and nurturing your social following (after all, if nobody knows who you are, then nobody will buy from you).

How do you do that? Here are 9 ways to boost your social media following fast—and grow your business while you’re at it. Read More..

If you would like more social media tips delivered straight to your inbox, please enter your details below. If you would like some help with your social media strategies or campaigns and would like some information then please visit our Social Media Discovery Form and fill it in, to tell us a bit about your business so what we may know how best to advise you.