Social Media Matters  | Social Media Tips for Small Business Owners

Social Media Matters | Social Media Tips for Small Business Owners

Social Media Marketing Tips

Social media and Social Media Maketing s a very important part of marketing your business on the web. In fact, it’s all but expected that your business be on social media these days. That’s a big part of what this is all about—being where your customers are.

You should create social media accounts including a Facebook page   and/or a Facebook group as well as LinkedIn and Instagram. These are the top social media sites for small business. Take a look at how other successful people in your niche are handling social media and consider emulating and brainstorming strategies based on what they’re doing successfully.

You can use social media for so many things. It’s a great way to drive traffic to your list and web properties, it’s an awesome way to build relationships, and it’s ideal for showcasing that you’re an authority in your niche—someone to watch and follow.

Sales Copy and the Power of Persuasion

Part of marketing on the web is understanding how to write web copy and the power of persuasion. The web runs on content. Since you’re in business and you’re marketing yourself online, it’s important to understand the language of marketing.

Study copywriting and persuasion. It can be as simple as grabbing a few books on Amazon, reading some of my content on how to write copy, studying and emulating (not copying) copywriters and marketers you admire. And, most importantly of all, by practicing.

Your power to write effective copy will shine through in everything you do online. Grab hold of that power to market on the web. Understand your audience and write directly to the needs, passions, and desires of your audience and you’ll do well.

Facebook Ads PPC | Paid Social Media Ads

We’ve mentioned free ways of marketing online at this point. What about running paid ads? They can be extremely effective. You can use paid ads to see how effective a squeeze page or sales page is, for example. It’s quick and easy data you can gather in hours instead of weeks or months like you’d have to wait with many free methods.

Facebook ads are particularly effective because they allow you to target your audience very narrowly. Part of this is knowing exactly who your audience is. You set your budget, figure out a way to get those who click your ad to stick around, and then have a plan about what to do with that traffic.

That’s not the only option, of course. Google Adwords ads can also be very effective. There are certainly other players in town.

Running paid ads can pay off many times over. Many web business owners shy away from paying for ads because there are so many ways to market that are easy and free.

At the same, time, there are drawbacks to those methods. Paid ads can help you save time and help you earn more money with less effort. If nothing else, paid ads are perfect to use alongside free methods like social media.

Bringing It All Together To Successfully Market Your Business

We could go on and on about marketing your business on the web. This article was designed to give you a solid overview so you can move forward to effectively market your business on the web.

It is our job to keep you informed and to be prepared. If you are starting to take your business online, keep in mind that your marketing message is important. You need to be branding yourself from the very beginning, with consistency.

We live in exciting times. It doesn’t matter whether you’re new or experienced, it doesn’t matter how much time you have or how much money you have… you can market your business on the web. The playing field is as even as it ever has been—seize this opportunity to market online and achieve your goals.

We can help your business to become an online success. Whether you are new to using social media or using Social Media marketing we can multiply your results.  If you are already using ads, we can help you plug up the holes where you are leaking money,  by doing a simple audit of your ads. We use cutting edge tools so that our customers get the most for their money and the highest return on investment. Contact us  Tell us about your business using the link below.

Social Media Discovery

Facebook Messenger – Automate Your Sales with Facebook Chat

Facebook Messenger – Automate Your Sales with Facebook Chat

Use Facebook Messenger to facilitate your sales funnel process

Regardless of whatever you do online, everything has to lead to your brand. You probably already know this. Anybody who’s done any kind of marketing online, knows that this is what they should be doing. Otherwise, they’re just wasting their time, effort, and energy. Believe me, it’s very easy to waste a lot of time online. It’s as if you’re doing a lot of things. It’s as if you’re putting in eight hours of solid work day after day, week after week, month after month.

Do you know that feeling?

Regardless of all that seeming activity and business, it turns out that you’re accomplishing very little of anything. It’s as if you are basically just responding to people, and not really doing much in terms of making your brand stand apart from your competitio

You have to understand that the Internet is very competitive. It’s a dog-eat-dog world out there, and believe me, there is no shortage of businesses and experts looking to eat your lunch. You have to take this seriously.

And unfortunately, so many marketers are seemingly just chasing their tails. They get stuck in a rut, and whatever messaging they get out, it is repetitive and basically beat dead horses. They just keep repeating the same point over and over again, and they make a lot of noise, but it’s really all a waste of time.

Do yourself a big favor. If you’re looking to unify your overall online presence, so that each and every piece of messaging you send out maximizes its effect, listen up. The best way to do this is to use Facebook chat bot. Everything you say to a call to action that leads to people seeing your profile.

How Facebook Messenger Works

Once you get people on your profile, you will be able to deliver your payload. What is your payload? Well, it used to be your website URL. I suggest you change that up. I suggest that when you call people to action, to check your profile, or to go to your website, get their eyeballs on your Facebook messenger link.

Get them to click that link so Facebook Instant messenger  would kick in, and you can then steer the conversation to where you need it to go. You can take them to different parts of the all too familiar KLT online sales funnel conversion process. Depending on the keyword query of your prospect, your bot can serve up content that familiarizes the prospect, gets them to like a class of solutions, or pushes the specific solution you’re selling.

In other words, regardless of where your prospect is in the conversion process, your bot can serve up the content that will push them along until they fully trust your brand. Talk about a quick and efficient way to build trust and credibility online. You can do this on a 247 basis! And best of all, it doesn’t cost an arm and a leg.

That’s how you play the game. That’s how you automate customer service inquiries and turn them into potential sales opportunities. To figure out how to do this, click here for the Facebook Messenger chat bot blueprint that will take your business to the next level.

All of it is automated. You can collect these people as leads and then send the out information or offers just the same as if they are on your email list.  And the really cool th ing is, these leads by the time they get onto your list from your Facebook Messenger Url, are already qualified and warm prospects.

Using Facebook chat for marketing, not only helps you make more sales by the leads already being qualified and warm, it is also a lot less time consuming and a lot cheaper than email marketing. Messenger PM’s get opened in 85% of case.  Using email marketing you are lucky to get a 20% open rate these days.

It is immediate, it speeds the process up of converting someone on your list.  It saves you time and money. And it sky rockets your conversions.

There are a few things you need to know before embarking on Facebook Instant messenger marketing.  Do it wrongly and break Facebooks terms of service in how you use it could get  your account shut down. Stay within their TOS you will have no problem using it at all.

Facebook chat bot marketing is the biggest advance in marketing since email  was in its infancy.  By being an early adopter  of Facebook messenger for your business  will put you ahead of  your competition who stick to email or older methods.  Messenger marketing is massive.

 

 If you want to know how to put a working Facebook messenger  chatbot automation system together, click here for the only Facebook messenger chatbot automation marketing cheatsheetyou will ever need.

 

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