Facebook Marketing –  What to Do And What Not to Do

Facebook marketing is one of the best ways to appeal to a wide variety of clients, particularly if you are a small business that can take the time to reply to specific comments.  Read on for more facebook business page marketing tips.

How To Use Facebook To Promote Business

  • If you’re having trouble growing your followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
  • Your Facebook page needs to contain information that your audience is not able to get anywhere else. You need to provide value to them.  If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.
  • Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
  • You could create a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Allow your subscribers to post content on your Facebook page.
  • Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.
  • If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.
  • Consider investing in Facebook Ads.  You will get better results if you offer a discount to the new subscribers or organize a giveaway.
  • Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
  • Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.
  • Use the focus of your business as the basis for creating a group. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Inform your subscribers about the new products or discounts you are offering. A Facebook page will allow you to get to better know and understand your customers.

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    • Post about your milestones on Facebook. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand.
    • Seek out opportunities to show your expertise. Facebook lets you prove yourself to be a leader within your niche. Also look for certain avenues you can use to market your product. You will find new followers and showcase your brand to hundreds of potential customers.
    • Come up with your own voice. It may be tempting to approach your Facebook marketing just like you see others have done before you. Yes, learn from their tactics, but don’t steal their personality. It’s important to find your own personality online so that people know what to expect from you. Plus, it can feel disingenuous if it’s a personality that just doesn’t fit your brand.
    • Regularly update your Facebook profile. It is important to keep your customers informed of changes. Updated your page constantly is useful to customers wishing to learn more about what you do. You might even want to rearrange the profile page in order to keep people interested and returning often.
    • Add a photograph to each of your Facebook posts. People love pictures and they bring us all closer. Post pictures of your products, employees and other stuff to make a great impression.

As stated in the beginning of this article, being able to take out the time to specifically respond to clients on your business’ Facebook fan page can help with building a relationship with patrons. Remember the tips in this article, for marketing your business on facebook and use Facebook marketing to your benefit. These Facebook marketing tips can be applied in multiple situations!

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