How To Market Your Business Online

 

This may appear a little overwhelming if you are new to using todays technology to market your business.  The truth is in todays world you cannot afford not to.  Don’t be overwhelmed we are here to help not to confuse! If you are not yet really using online marketing to promote your brand then just take one of these things that you have not yet taken hold of and run with just that one thing. Every dime you spend from getting your website designed or redesigned should give you an ROI.  It should not be an expense but an investment that will get you a return.  So just take one thing and run with that, see how you can get a return on your initital investment, gain some confidence and then move on to  branching out with some of the other methods you are not yet using.

Local Business Marketing has always been an exciting part of being in business. There’s something thrilling about getting the word out about your business, product, or service. There’s no business out there quite like yours. No one else offers exactly what you offer. That means something to you and to your customers. However, for many businesses, there is something about online marketing that’s extremely intimidating. How in the world do you fully capture exactly what your business or product is and does? How, exactly should you market your business in a way that will really resonate with your audience and show just how different your business is from everything else out there? These days, so much of marketing is done on the web. That’s exciting news for you as a small business if you are using the Internet to promote your business. It means that marketing is finally and fully in your hands. It levels the playing field against the big guys and your competitors. Using the web, you can successfully market your business so that potential customers from all round the world can discover your business, even if you are have small budget. In fact there are many great, free ways to market online. There are also many incredible paid advertising opportunities that allow you to target your exact audience like never before. There’s a lot of bang for your buck when it comes to marketing your business on the web.

It Starts With Your Website

It might seem obvious, but it’s shocking how many business owners want to successfully market their business on the web but they don’t even have a website (or don’t have a well optimized or mobile friendly website). That’s a big mistake and they will be left behind if they don’t act soon. There are tons of different ways to market your business online, but you need a central hub where your customers can find you and learn more about you and what you have to offer. That hub will be your blog or website, and from the beginning it should be branding who you are and what you stand for. Your website is where you’ll write about your company and products. You’ll post helpful articles, videos, and/or audio. You’ll interact with your customers and readers via a blog. They’ll get excited about your projects and get to know you on a more personal level. You’ll have opt-in forms on your website so people can join your list. This is the heart of online marketing—owning a list you can write to, promote to, and build relationships through. We’ll talk more about that soon. For now, know that it’s important for your business.

Building Relationships as Part of Local Business Marketing Strategy

It might not seem like it on the surface, but building relationships is a very important part of local business marketing. Why? Because the relationships you have among your target audience and other heavy hitters in your niche partially determines how successful your marketing is. Those who have solid relationships and good reputations have an easier time making sales, gaining joint venture partners and affiliates, and so on. This is something that is inexpensive marketing for small business to do just a few minutes of time.

How do you build relationships?

A big part of your marketing and relationship building will come from your activities and presence online. That means forum marketing, interacting on social sites, commenting on your blog and blogs of others, and so much more. Be present and helpful online. Get to know people.  People buy from, and pay attention to the marketing of, people they know, like, and trust. If you want your marketing to be much more effective, it just makes sense to make relationship building a big part of your marketing strategy.

Getting the Word Out About Your Brand as Part of Marketing

What is your company and what does it stand for?

• How is your business different from similar businesses?

• When you want people to think of your brand, what do you want them to think of? These are all important questions to ask yourself. You should have a solid idea of what your brand is and how you’re going to present yourself to others. You’ll spread word of your brand all over the web as part of your marketing. Come up with a tagline for your business, if you don’t have one already. Come up with a consistent graphic and logo and/or color scheme that you use on your products and web properties. People should easily be able to identify you and your brand as part of your marketing efforts.\r\n\r\nWhat’s your purpose? How do you want to be remembered and thought about?

List Building and Marketing an Online Business

We’ve mentioned already that list building is one of the most important things you can do for your business. It’s one thing to have a presence on social media or something like that. That’s all very well… but you need to build a list. A list is something you have control and ownership over. It’s where you can really get to know your customers and they can get to know you. When you have a list, you can email your promotions and offers and free information of value and recommendations, whether there’s any financial gain in it for you or not. You can get people excited about the new things you’re working on. Everything you do in your marketing—from paid ads, to social media, to SEO efforts, should all lead to building your list and improving your relationship with the people on your list. It’s the most important part of online business success and it always will be. Check back on Thursday for  the final part of this post. However if you are in a hurry to get started.

For more help on how to market your local Business see How to get Found on Local Searches

If you have any tips of your own that you would like to share with us that have worked for you in how to market your business online or for local business marketing, please share them in the comments.

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