Are you tired of reading how other marketers are crushing it on Facebook and you are still on the starting block? You don’t have a budget so you feel at an unfair disadvantage?
The below tips should help you overcome the obstacles that are keeping you from social media success
If you see your lead costs rise for your Facebook campaigns, it may be due to a number of budget- and auction-based factors. But if your lead costs shoot up significantly, it’s worth checking to see if there’s a tracking issue. You don’t want to spend hours upon hours fixing ad campaigns and landing pages only to find you’re under-reporting leads due to a tagging issue.
First, check that your Facebook pixel is firing correctly. To do this, use the free Chrome extension Facebook Pixel Helper.
Look for a green circle with a checkmark next to any page view and event pixels, which indicates the pixel and event pixels are firing correctly. If you don’t see a checkmark at all or it’s yellow or red, you have an issue and you’ll need to do some troubleshooting.
8 Halloween Social Media Campaigns To Inspire Your Approach This Season
Looking for ideas for your Halloween campaigns? Check out these examples of successful, spooky social posts. Read More
Instagram Live lets users stream live videos to their followers through their Instagram Stories. It’s great for building engagement, connecting directly with your users, sharing news, and establishing your brand.
But maybe you’re thinking, “Isn’t live streaming just a passing fad?” Well, let’s look at the numbers (Source: New York Magazine and Livestream.com):
- 80% of audiences would rather watch a livestream than read a blog post
- 82% of audiences would rather watch a livestream than see a social media post
- 67% of audiences who watched a livestream bought a ticket to a similar event the next time it happened
Live videos are popular—and the trend shows us that they’re here to stay. That’s why it’s so important that your brand understands how to use Instagram Live and leverage it for your audience. Read More
Whether you lead an in-house social media marketing team or work independently, managing multiple social networks can be a real challenge. The best solution is to use a social media marketing tool designed with teams in mind, but how do you choose?
There are a lot of great tools out there that can help you streamline your marketing. These tools let you schedule and publish posts, keep an eye on incoming comments and messages, and even allow you to review analytics. With so many tools, it can be difficult to find the one that is best for you. Read More
Despite earlier predictions and fears, social media marketing is actually growing. People spend around 142 minutes a day on social media sites, which is more time than people spend checking their emails, even if it’s part of their working routine. (On average a person spends around 94 minutes a day reading their email inbox).
Social media sites are doing a fantastic job drawing their users to their sites and keep them engaged.
However, social media traffic is not easy to engage outside of the platform itself. Social media users are mostly lurkers. Unlike users who type search terms with the intention to perform an action, external links and offers interrupt the user experience. Read More..
There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing.
And later on we’ll show you why.
A couple of years ago I was training a group of marketing professionals about influencer marketing.
Their main question was how to evaluate influencers.
But… the problem was that they were working with influencers for many years.
How can you work with influencers if you can’t evaluate how much they are worth and what value they will bring to your organization?
The other problem was that they didn’t really find influencers.
The influencers found them! Read More
If you’ve been reading the news headlines about social media for the last few years, you may be tempted to think:
- Merely opening a Twitter account will triple your revenue this year
- You’re only one blog post away from a guest spot on Oprah
- If you build it (a Facebook/LinkedIn/Tumblr page), they will come (in hordes)
Then you look around at the real world and realize that, sadly, none of this is true.
The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen. But it’s not a magic bean that grows overnight into business success. It’s a platform for real work.
The art is knowing the best places to put that work so you get results and not just a lot of annoying people who think they’re your friends. That’s what we’re going to talk about today. Read More
Do readers engage with your Facebook page?
A lot of people spend time on Facebook. And as bloggers, it makes sense that we want to reach them.
Unfortunately, it’s increasingly difficult to grow your audience using Facebook – especially if you don’t have the budget to boost posts or advertise.
But you can still use Facebook effectively without spending any money.
One thing that helps a lot is to build engagement with your existing followers. This will prompt Facebook to show your posts more widely.
Why Engagement Matters So Much – And What it Looks Like
Think about it, hundreds of thousands of new business start up each month, and nearly all of them are trying to carve their own social presences. And even if only a few are in your specific market, you’ve still got A LOT to compete against.
But having a successful social media strategy can mean the difference between your business succeeding or not.
With a strong social media presence, you’ve got a warm audience that’s primed to click.
So it makes sense that one of the most important parts of your organic social media strategy is building and nurturing your social following (after all, if nobody knows who you are, then nobody will buy from you).
How do you do that? Here are 9 ways to boost your social media following fast—and grow your business while you’re at it. Read More..
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